MASH STYLE LAB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Hiroyuki Kondo) announces the release of the second collaboration collection from its women's brand "LILY BROWN (Lily Brown)" with the 8-member South Korean girl group "Hearts2Hearts (Hearts to Hearts)", who were appointed as special models for their annual project starting October 2025. Pre-orders will begin on Friday, July 10, 2026, at 12:00 PM (noon) on the official online store, the MASH GROUP official app "MASH STORE", and the EC department store USAGI ONLINE. Sales will commence nationwide at directly managed stores starting Wednesday, July 15. Ahead of the pre-order, visuals and product listings will be released on each online store starting Monday, July 6, at 12:00 PM (noon).

LILY BROWN meets Hearts2Hearts

Collaboration Item Vol.2

"Hearts Closet"

The second collaboration with Hearts2Hearts.

A special collection that layers their unique charm onto LILY BROWN's worldview.

We have prepared a special lineup that can only be found here, where classical mood and modern sensibility resonate.

LOOK

LINEUP

【LILY BROWN×Hearts2Hearts】Flare Collar Top

Price: ¥17,930

Colors: CHECK, GRY, BLK

Size: Free

【LILY BROWN×Hearts2Hearts】Pleated Skirt

Price: ¥17,930

Colors: CHECK, GRY, BLK

Size: 0, 1

【LILY BROWN×Hearts2Hearts】Emblem Embroidery Cardigan

Price: ¥14,960

Colors: IVR, LBLU, YEL, GRY

Size: Free

【LILY BROWN×Hearts2Hearts】Emblem Logo T-shirt

Price: ¥8,800

Colors: WHT, YEL, BLK

Size: Free

【LILY BROWN×Hearts2Hearts】Ribbon Logo High Socks

Price: ¥4,950

Colors: WHT, BLK

Size: Free

【LILY BROWN×Hearts2Hearts】Member Motif Charm

Price: ¥7,480

Colors: A(YE-ON / YUHA / JIWOO / CARMEN), B(A-NA / JUUN / IAN / STELLA)

Size: Free

*Set of A+B available for purchase on LILY BROWN official online store and USAGI ONLINE (¥14,960)

【LILY BROWN×Hearts2Hearts】Logo Embroidery Cushion Charm

Price: ¥5,060

Colors: IVR, LBLU

Size: Free

*All prices include tax

SPECIAL NOVELTY

Customers who purchase collaboration items totaling ¥14,960 or more (including tax) will receive a LILY BROWN exclusive Hearts2Hearts visual trading card (set of 8) on a first-come, first-served basis.

*Limited quantity, available while supplies last.

Eligible Stores:

Distribution begins Friday, July 10, 12:00 PM (noon)

・Official Online Store < https://lily-brw.com/ >

・MASH STORE (Official App) *Viewable on smartphones only

・USAGI ONLINE < https://usagi-online.com/brand/lilybrown/ >

Distribution begins Wednesday, July 15

・LILY BROWN Nationwide Directly Managed Stores < https://lily-brw.com/Page/shoplist.aspx >

Sales Information

Visuals and Product Listings Release Date: Monday, July 6, 12:00 PM (noon)

・LILY BROWN Official Online Store < https://lily-brw.com/ >

・MASH STORE (Official App) *Viewable on smartphones only

・USAGI ONLINE < https://usagi-online.com/brand/lilybrown/ >

Pre-order Start Date: Friday, July 10, 12:00 PM (noon)

・Official Online Store < https://lily-brw.com/ >

・MASH STORE (Official App) *Viewable on smartphones only

・USAGI ONLINE < https://usagi-online.com/brand/lilybrown/ >

Nationwide Store Release Date: Wednesday, July 15

・LILY BROWN Nationwide Directly Managed Stores < https://lily-brw.com/Page/shoplist.aspx >

*Subject to the business hours of each facility.

Hearts2Hearts (Hearts to Hearts) Profile

【Team Profile】

Hearts2Hearts is a group that signifies connecting hearts with fans worldwide through a mystical and beautiful musical world filled with various emotions and heartfelt messages, and moving forward together as a larger "us."

The group consists of 8 members with diverse charms and infinite potential: JIWOO, CARMEN, YUHA, STELLA, JUUN, A-NA, IAN, and YE-ON.

About LILY BROWN (Lily Brown)

With the concept of "Vintage Feature Dress," LILY BROWN proposes real clothes that incorporate the delicate craftsmanship and unique designs of vintage items into contemporary fashion. The collections, which pay homage to fashion history, are wardrobes that combine free sensibility and a sophisticated mood with bold color palettes and eye-catching details.

LILY BROWN HP: https://lily-brw.com/

Instagram: @lily_brown_official

X: https://x.com/_lilybrown

TikTok: https://www.tiktok.com/@lily_brown_official?

Facebook: https://www.facebook.com/fashion.lilybrown

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売
  • Organizations: LILY BROWN / Hearts2Hearts / MASH STORE