MASH Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), which operates the ladies' brand "SNIDEL," will release the "2026 Autumn/Winter Collection" on Friday, July 3rd at 12:00 PM (noon) on its official online store, the EC department store USAGI ONLINE, and the MASH STORE app. Pre-orders will begin online on Tuesday, July 7th at 12:00 PM.
(■ SNIDEL Official Website: https://snidel.com/ ■ USAGI ONLINE: https://usagi-online.com/ ■ MASH STORE App)
TENDER TRAD
'26 AUTUMN COLLECTION
- A Softly Reconstructed Trad -
As the air deepens and the season calls for subtle changes in demeanor.
This season, with the theme TENDER TRAD, we propose a new form of tradition.
Centered around traditional elements such as gold buttons, emblems, tailoring, and shirts, we reconstruct them with contemporary silhouettes and materials.
Delicate textures like lace, sheer fabrics, and dobby dots are layered onto three-dimensional forms, creating contrast while enhancing a soft femininity.
In addition to patterns like checks, argyle, and cable knits, animal motifs are incorporated to add subtle edge and depth to the trad style.
Based on browns and navies, it leads to a modern and soft impression.
We layer the image of a supple and strong woman within the trad style.
LOOK
Knit \17,600
Pants \12,980
Hair accessories ¥6,600
Tights \3,520 Shoes \19,800
Cardigan \8,800
Tops \17,930
Pants \19,800
Necklace \5,280
Necklace \4,950
Shoes \18,480
Dress \29,700
Bag \15,950
Shoes \20,900
Dress \20,900
Shoes \24,970
Bag \13,860
Dress \23,540
Hair accessories \6,930
Gloves \4,950
Bag \16,940
Shoes \18,480
Bag \10,780
Jacket \17,600
Knit \8,250
Pants \12,980
Hair accessories \4,620
Bag \12,980
Socks \2,750
Shoes \19,800
Vest \14,960
Skirt \20,900
Beret \4,950
Shoes \20,900
Cardigan \13,970
Dress \9,900
Hair accessories \6,930
Pierced earrings \3,960
Knit \12,980
Pants \16,940
Cap \5,940
Bag \15,400
Shoes \19,800
Tops \15,950
Pants \12,540
Hat \9,900
Pierced earrings \3,960
Bag \16,940
Shoes \24,970
Dress ¥16,940
Hair accessories ¥6,930
Shoes ¥17,930
Knit hoodie \19,800
Pants \11,880
Coat \25,960
Knit \9,900
Skirt \12,320
Pierced earrings \3,960
Bag \14,960
Shoes \20,900
Jacket \27,940
Bustier \15,400
Pants \16,940
Hair accessories \4,950
Pierced earrings \3,960
Necklace \4,950
Shoes \17,930
Shoes \22,440
Shoes ¥17,930
Shoes ¥17,930
Dress \23,980
Pierced earrings \5,940
Bag \15,950
Shoes \24,970
Jacket \24,970
Pants \16,940
Cap \6,930
Necklace \4,950
Shoes \17,930
Cap \6,930
Bag \15,950
Dress \24,970
Cardigan \9,900
Pierced earrings ¥3,960
Knit \18,920
Pants \16,500
Hat \4,950
Shoes \24,970
Coat ¥24,970
Knit ¥17,930
Pants ¥17,930
(All prices include tax)
About the Release
Online Pre-order Sale: Tuesday, July 7th, 12:00 PM (noon)
・SNIDEL Official Online Store (http://www.snidel.com)
・USAGI ONLINE (https://usagi-online.com/)
・MASH STORE App (https://mslab.page.link/snidel_sns)
MA Point 10% Campaign
Period: Tuesday, July 7th, 12:00 PM (noon) - Thursday, July 9th, 11:59 PM During the above period, customers who pre-order eligible early fall items will receive a uniform 10% MA point bonus, regardless of their membership rank.
Rio Inagaki Profile
Producer of the apparel brand "RIELLE RICHE," she is active in various fields as a YouTuber and model.
On YouTube, she shares vlogs and beauty tips, gaining popularity among women of the same generation for her beauty and unpretentious, free-spirited personality.
OOO Entertainment (https://three-o.tokyo/)
About SNIDEL
Debuted on April 9, 2005.
With the concept of "Street x Formal," it proposes unique styling by combining street culture and elegance. Attention to detail and pursuit of how to showcase a woman's beautiful silhouette.
A global brand for all women who love clothing.
Currently, there are 38 stores in Japan, 45 stores in China, 5 stores in Hong Kong, 3 stores in Taiwan, 1 store in New York, 1 store in Thailand, and 1 store in the Philippines, for a total of 94 stores (as of April 15th).
SNIDEL Official Online Store: https://snidel.com/
Instagram: https://www.instagram.com/snidel_official/
FACT BOX
- Source: PR TIMES
- Category: 新商品
- Organizations: SNIDEL / USAGI ONLINE / MASH STORE