Mash Style Lab Co., Ltd.'s roomwear brand, gelato pique, is launching the 'aden + anais gelato pique collection,' which incorporates gelato pique's original patterns into popular items from the New York-based baby and kids lifestyle brand, aden + anais. The collection will be available from Thursday, June 25th, at gelato pique stores nationwide, the official online store, and more.

The gelato pique collection emerges from aden + anais, renowned for its muslin cotton items that are gentle on a baby's skin. It features four practical items for childcare: a swaddle, a reversible blanket, a bib, and a washcloth. This special lineup showcases popular gelato pique patterns such as bears, strawberries, and dinosaurs. With a soft and light texture that gently envelops the baby, it provides comfort in the daily lives of parents and children. These items are also perfect as gifts for loved ones.

**Item Introduction**

<Swaddle> Made from muslin cotton gently woven with high-quality yarn, it brings a sense of security to babies, supporting a comfortable sleep by simulating the feeling of being in the mother's womb. It's versatile for use as a sunshade for strollers, a nursing cape, and more. The sets featuring dinosaur, strawberry, and bear patterns are ideal for baby shower gifts. They are machine washable and durable for long-term use. Price: ¥4,950 (Set of 2 with box)

<Snap Bib> This thick, highly absorbent snap bib is soft to the touch and safe for a baby's delicate skin. Its large size covers the shoulders, effectively catching drool and spills during meals. Comes in a convenient set of two for frequent changes. Price: ¥4,400 (Set of 2 with box)

<Reversible Blanket/Mini> A mini blanket (approx. 70x70cm) perfect for newborns. Made of 4-layer muslin cotton, it offers excellent breathability and warmth, keeping the baby comfortable. It features a lovely reversible design with gelato pique's original plush toy and anniversary patterns. Its compact size makes it great for outings. *Online store exclusive. Price: ¥4,950 (with box)

<Washcloth/Gauze Handkerchief> This 3-layer washcloth offers a fluffy and pleasant feel. It's multi-purpose, ideal as a face cloth or bath gauze. It comes with a convenient loop, making it useful for a long time as a preschool item or a cute handkerchief for adults. Price: ¥3,300 (Set of 2 with box)

**Perfect for Gifting** Designed for a baby's comfort, aden + anais items are perfect for baby showers and other gifts. The elegant green box packaging enhances the special feeling of the gift. The collection has received praise like, "The soft texture that gets better with each wash is charming."

**Product Information** ■ Collection Name: aden + anais gelato pique collection ■ Release Date: Thursday, June 25, 2026 ■ Sales Channels: gelato pique stores nationwide, official online store, MASH STORE app, USAGI ONLINE, etc.

**About aden + anais** Founded in New York in 2006 by Raegan Moya-Jones, aden + anais is a baby and kids lifestyle brand born from her desire for children to grow up in the best possible environment. It is particularly famous for its soft, breathable muslin cotton swaddles.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: aden + anais
  • Products / services: aden + anais gelato pique collection