[LILY BROWN] Digital Catalog for 2026 Summer Collection "Refined Escape" Released! <April 28 (Tuesday)>

MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo), which operates the women's brand "LILY BROWN," will release the latest visuals for its 2026 Summer Collection, themed "Refined Escape" and expressing the refined atmosphere of a resort area, starting from 12:00 PM (noon) on Tuesday, April 28, 2026. The visuals will be available on the official online store, the MASH Group official app "MASH STORE," and the EC department store USAGI ONLINE. Products featured will be available for reservation on the online store simultaneously with the release, and will be sold sequentially in physical stores.

Refined Escape

A gentle breeze drifts through the city streets, time flows leisurely

Sharpening sensibilities amidst ambiguous outlines of liveliness, unleashing one's true self

Shadows painted by cutwork, lace, and crochet

Modern silhouettes overlap with art and culture from across eras,

Motifs imbued with humor, expressive patterns, and sun-kissed colors adorn the collection

Reflecting the current feeling in the exhilaration and space that lies ahead, lightly adorning oneself

2026 SUMMER COLLECTION

LOOK

Dress ¥26,950 Camisole ¥13,970 Bag ¥18,920 Charm ¥7,480 Shoes ¥16,940 Blouse ¥13,970 Pants ¥14,960 Barrette ¥4,950 Knit tops ¥7,920 Pants in skirt ¥15,950 Sandals ¥14,960 Tops ¥14,960 Pants ¥11,880 Scarf ¥6,600 Necklace ¥7,480 Belt ¥5,940 Boots ¥24,970 Dress ¥25,960 Pants ¥12,980 Bangle ¥8,910 Sandals ¥14,960 Bustier ¥8,910 Jacket ¥17,930 Pants ¥15,950 Pierced earrings ¥6,380 T-Shirt ¥9,900 Bustier ¥13,970 Scarf ¥6,600 Necklace ¥7,480 Bag ¥18,920 Shoes ¥13,200 Tops ¥14,960 Pants ¥11,880 Beanie ¥7,920 Necklace ¥6,930 Arm warmers ¥3,520 Sandals ¥14,960 Tops ¥13,970 Skirt ¥15,950 Scarf ¥6,600 Bag ¥17,930 Pierced earrings ¥6,380 Shoes ¥16,940 Blouse ¥19,800 Pants ¥19,800 Hair accessory ¥6,380 Pierced earrings ¥4,950 Scarf ¥6,600 Charm ¥8,470 Sandals ¥14,960 Knit tops ¥13,970 Skirt ¥15,950 Pierced earrings ¥5,940 *All prices include tax.

Regarding Release and Reservations

Visual Release and Reservation Start Date: Tuesday, April 28, 2026, 12:00 PM (noon)

・LILY BROWN Official Online Store <https://lily-brw.com/> ・MASH STORE (Official App) ・USAGI ONLINE <https://usagi-online.com/brand/lilybrown/>

*Featured products will be available for reservation on the online store simultaneously with the release, and will be sold sequentially in physical stores.

About LILY BROWN

Under the concept of "Vintage Feature Dress," LILY BROWN proposes real clothes that incorporate the delicate craftsmanship and unique designs inherited from vintage items into modern fashion. Its collections, which pay respect to fashion history, offer a wardrobe that combines free sensibilities with a sophisticated mood, expressed through bold colors and eye-catching details.

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