MUCHA Launches New Fragrance 'BLEU DESCHAMPS 1897' Inspired by Fresh Linen and Warm Sunlight

MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Hiroyuki Kondo) operates the 'MUCHA' brand, the world's first official brand recognized by the Mucha Foundation. A new fragrance, 'BLEU DESCHAMPS 1897,' will be pre-sold at the Lumine Yurakucho store from April 17, 2026 (Friday). Reservations will begin on the official online store and in-store from April 24, 2026 (Friday). The product will be released at all MUCHA stores from May 1, 2026 (Friday). The fragrance is inspired by Mucha's 1897 work 'BLEU DESCHAMPS,' a poster created for laundry detergent. The fragrance notes are Floral Musky, with top notes of White Accord (Bergamot, Blackcurrant, Pear), middle notes of White Freesia, White Rose, White Jasmine, and a musk base. The product lineup includes Eau de Toilette Bleu Deschamps 1897 (40mL: ¥14,960, 13mL: ¥6,930, 8mL: ¥3,960), Fragrance Hand Soap N Bleu Deschamps (250mL: ¥3,740), and Rich Hand Cream N Bleu Deschamps (40g: ¥3,190), which contains 3 types of ceramides, hyaluronic acid, and Vitamin C derivative (3-O-ethyl ascorbic acid).