[Mash Beauty Lab] "MASH GO GREEN STORE" Opens, Offering Over 300 Brands from Cosme Kitchen and Biople, in Addition to Our 9 Brands, All on One Site!

Mash Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / Representative Director Yoko Toyama YAMU) will begin operating its official WEB STORE "MASH GO GREEN STORE" from Wednesday, April 15, 2026, where all items developed by Mash Beauty Lab can be purchased. The store will start selling a wide range of products, including natural and organic cosmetics, inner care, food, and lifestyle goods, to deliver the appeal of natural and organic products to even more customers.

About MASH GO GREEN STORE Everything from Mash Beauty Lab is here. A new WEB STORE is born.

Cosme Kitchen and Biople, which were previously separate doors, are now united. In addition, nine private brands such as Celvoke and SNIDEL BEAUTY have joined. It is a place where everything "natural & organic" carefully selected by us is gathered.

Story-filled items from around the world will color your wellness-oriented days, transforming into a platform that covers one of the largest lineups in Japan.

More freely, more deeply. A new experience where natural life blends into your daily life, starting here.

This store will sequentially handle over 300 domestic and international natural and organic brands, including original brands such as "Cosme Kitchen," "Biople," and "F ORGANICS," as well as imported brands such as "Trilogy," "giovanni," and "Me Today." It will offer a wide range of categories, including skincare, makeup, hair care, body care, inner care, food, and lifestyle goods, aiming to be a place where people can enjoy natural and organic products more closely.

Customers who previously shopped at individual brand WEB STORES can now purchase items collectively at "MASH GO GREEN STORE." This allows for more convenient cross-brand shopping with a single delivery.

Furthermore, the number of products handled is planned to expand further in the future, with new brands being introduced and limited-edition items being developed, and the lineup will be updated as needed according to seasons and periods.