What is the release date for the LILY BROWN x PUMA H-STREET model?

The LILY BROWN x PUMA H-STREET model will be available starting April 17th.

How many items are included in the LILY BROWN × PUMA collaboration?

There are exactly 5 items featured in the LILY BROWN × PUMA collaboration.

When do pre-orders start for the PUMA x LILY BROWN collection?

Pre-orders for the PUMA x LILY BROWN collection start on April 3rd.

Which stores will host the 'WELLNESS STYLE LAB' concept for LILY BROWN and PUMA?

Lumine Shinjuku 2 and Hankyu Umeda Main Store will host the 'WELLNESS STYLE LAB'.

What cultural era does the LILY BROWN × PUMA collaboration reinterpret?

The LILY BROWN × PUMA collaboration reinterprets 2000s girls' culture.

[LILY BROWN×PUMA] Special Collaboration Featuring 5 Items, Including an Exclusive "H-STREET" Model, Reinterpreting 2000s Girls' Culture <Pre-orders Start April 3rd (Fri)>

Published Apr 1, 2026 9:00 PM ・ Updated Jun 14, 2026 3:50 PM ・ 3 min read ・ Source: PR TIMES

LILY BROWN announces a special collaboration with PUMA, featuring five items that reinterpret 2000s girls' culture, including an exclusive "H-STREET" model. Pre-orders begin April 3rd, with in-store sales starting April 17th and May 6th. A joint concept store, "WELLNESS STYLE LAB," will also be held at Lumine Shinjuku 2 and Hankyu Umeda Main Store.

LILY BROWN, a women's brand developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo), will begin accepting pre-orders for collaboration items with the global sports brand PUMA from 12:00 PM (noon) on Friday, April 3, 2026, on its official online store, the Mash Group official app "MASH STORE," and the EC department store "USAGI ONLINE." In-store sales for three apparel items and one bag will start on Friday, April 17, at directly managed stores nationwide, and the exclusive "H-STREET" model will be available from Wednesday, May 6. To commemorate the launch of the exclusive "H-STREET" model, a joint LIMITED CONCEPT STORE "WELLNESS STYLE LAB" will be held by the five MASH brands: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, and emmi, at Lumine Shinjuku 2 and Hankyu Umeda Main Store.

Against the backdrop of 2000s girls' culture, PUMA's archive essence is incorporated, resulting in five items that combine sports functionality with a nostalgic feel.

The collaboration items include a sheer blouson and woven pants set-up with feminine frill details, a polo shirt expressing LILY BROWN's style with classical coloring, and a mini grip bag arranged from an archive model. For shoes, an exclusive model based on PUMA's low-profile model "H-STREET" is available.

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### [LILY BROWN×PUMA] H-STREET

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Source: PR TIMES
Category: New Product
Organizations: LILY BROWN / PUMA / SNIDEL

[LILY BROWN×PUMA] Special Collaboration Featuring 5 Items, Including an Exclusive "H-STREET" Model, Reinterpreting 2000s Girls' Culture <Pre-orders Start April 3rd (Fri)>

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