When can I purchase the FRAY I.D and PUMA collaboration items?

Online pre-orders start on April 3, 2026 at 12:00 PM. In-store sales at direct-operated stores nationwide will begin sequentially from May 6, 2026.

What are the main products of this collaboration?

The main products are the 'H-STREET' custom sneakers with a silver base and a set of apparel with water-repellent and UV protection features.

What role does model Mizuki Hanayama play in this collaboration?

Mizuki Hanayama is featured as the promotional model for the collaboration items, showcasing a refined active style.

【FRAY I.D×PUMA】Collaboration items with global sports brand "PUMA" featuring model Mizuki Hanayama are back this year. <Online pre-orders start April 3 (Fri) 12:00 PM>

Published Apr 1, 2026 9:00 PM ・ Updated Jun 13, 2026 11:45 PM ・ 2 min read ・ Source: PR TIMES

FRAY I.D, a women's brand by Mash Style Lab Co., Ltd., is launching new collaboration items with global sports brand PUMA, featuring model Mizuki Hanayama. Online pre-orders begin on April 3rd at 12:00 PM, followed by a sequential release at FRAY I.D stores nationwide from May 6th.

Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo), which operates the women's brand "FRAY I.D," will launch collaboration items with the global sports brand "PUMA," featuring model Mizuki Hanayama. Online pre-orders will begin on April 3, 2026 (Friday) at 12:00 PM (noon) on the official online store, the Mash Group official app "MASH STORE," and the EC department store "USAGI ONLINE." The items will then be sequentially released at FRAY I.D national direct stores starting May 6, 2026 (Wednesday).

### Refinement x Function × Activity

This collaboration with the global sports brand "PUMA" offers "H-STREET" special edition sneakers, based on silver with mixed materials, and a set of water-repellent and UV-protective apparel, proposing a refined active style. The blouson comes with a packable pouch made of the same material. This collection seamlessly blends FRAY I.D's characteristic pale colors with functional beauty, accompanying you from daily life to travel destinations.

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Source: PR TIMES
Category: New Product
Organizations: PUMA / FRAY I.D / MASH STORE

【FRAY I.D×PUMA】Collaboration items with global sports brand "PUMA" featuring model Mizuki Hanayama are back this year. <Online pre-orders start April 3 (Fri) 12:00 PM>

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