"Iwashita no Shinshoga® no Makikatsu" to be Sold for a Limited Time from May 13 (Wed) - A Collaboration Product between "Tonkatsu Mai-Sen" and "Iwashita no Shinshoga®"

Izutsu Mai-Sen Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Daisuke Sen) will begin selling "Iwashita no Shinshoga® no Makikatsu," a collaboration product between "Tonkatsu Mai-Sen" and Iwashita Foods Co., Ltd. (hereinafter "Iwashita Foods"), for a limited time starting May 13, 2026 (Wednesday).

Mai-Sen's proud tonkatsu and flavorful new ginger as an accent.

"Iwashita no Shinshoga® no Makikatsu," a collaboration product with Iwashita Foods' long-selling "Iwashita no Shinshoga®," will be available for a limited time in Mai-Sen's popular "Makikatsu" series. The "Iwashita no Shinshoga®," characterized by its gentle spiciness and refreshing aroma, is finely chopped, wrapped in thinly sliced pork loin, coated with Mai-Sen's original breadcrumbs, and fried until crispy. This product offers an excellent combination of refreshing ginger and the umami of pork.

■ Product Name: Iwashita no Shinshoga® no Makikatsu

■ Price: 400 yen (tax included)
■ Release Date: May 13, 2026 (Wednesday) - June 23, 2026 (Tuesday) (scheduled)
■ Sales Locations: Available at directly managed stores nationwide. Not available at ecute Akihabara store and stores that do not handle fried foods.
*Click here for store search: https://mai-sen.com/shop/#shopsearch

About "Iwashita no Shinshoga®"

"Iwashita no Shinshoga®" is a long-selling product launched in 1987. It is a pickled ginger with a refreshing taste characterized by its gentle spiciness, refreshing aroma, and crisp texture. It uses a special ginger called Bentao Jiang, carefully cultivated in Taiwan, and is named by Iwashita Foods as an original product meaning "a new type of pickled ginger never before seen," enjoying a long, juicy, and refreshing flavor through a unique cultivation method involving repeated mounding of soil.

▼ "Iwashita no Shinshoga®" Iwashita Foods Co., Ltd. HP

https://iwashita.co.jp/

Mai-Sen's Commitment

Pork: We check pork from all over the world every day and use only approved pork. We remove sinews and pound the meat to loosen its fibers. This is a time-consuming process, but we cannot cut corners. A single missed sinew can distort the shape of the meat when fried and alter the texture when eaten.

Breadcrumbs and Frying Oil: We use fresh breadcrumbs made daily from bread baked with a specified recipe. These are Mai-Sen's unique breadcrumbs, differing from commercial ones in content, size, and shape. Our frying oil is also custom-made for Mai-Sen. We fry carefully, adjusting the heating time. The glossy, crispy, and fluffy spread of the coating, which Mai-Sen calls 'Kenshi' (sword-like bloom), is the pride of Mai-Sen's tonkatsu.

Sauce: Mai-Sen currently produces four types of sauce: sweet, spicy, for sandwiches, and for Kurobuta (black pork).

The basic recipe remains the same as when the company was founded, with fresh vegetables and fruits as ingredients, blended by skilled craftsmen who inherited the founder's commitment, carefully checking the taste.

About Izutsu Mai-Sen Co., Ltd.

Since its founding in 1965, Tonkatsu Mai-Sen has been committed to "tender tonkatsu that can be cut with chopsticks," striving to provide delicious meals for everyone from children to the elderly. With the corporate philosophy "For our customers' delicious smiles," we operate approximately 70 directly managed sales stores in department store basements and station concourses nationwide, 13 restaurants, as well as wholesale, catering, and e-commerce businesses.

【Company Overview】

Company Name: Izutsu Mai-Sen Co., Ltd.

Head Office Location: KRT Aoyama 2F, 2-12-5 Kita-Aoyama, Minato-ku, Tokyo

Established: November 1965

Representative Director: Daisuke Sen

Business Activities: Restaurant business, direct sales business in department stores and commercial facilities, delivery business, wholesale business, mail-order business, overseas business