キリンビール株式会社 News Releases

Mio Imada Appears in Yukata! Rare Childhood Photos Revealed as She Shares Her Wish to Preserve Beloved Fireworks Festivals for the Future — New TV CM for 'Kirin Harekaze,' the Beer That Protects Fireworks, Now Live

Kirin Beer has launched a new TV commercial titled 'Memories of Fireworks,' featuring actress Mio Im… · 2026-07-13

Reviving National Fireworks Festivals Canceled This Year: "Live Broadcast to Protect Fireworks by Watching." Immersive Fireworks Footage with Drone Aerial Shots. "Hareka ACTION: Fireworks of Hope for the Future 2026" to be Held

Kirin Brewery Company, Limited (President: Hideki Horiguchi, hereinafter "Kirin Brewery") will hold … · 2026-07-01

<Event Report> Kirin "Hyoketsu®︎ Ice Magic 2026" Advance Media Experience Held "Hyoketsu®︎" Fan FRUITS ZIPPER Ruka Nakagawa and Comedian Sissonne Appear!

Kirin Brewery Company, Limited (President: Hideki Horiguchi, hereinafter Kirin Brewery) will hold "H… · 2026-07-01

New Experience to Enjoy Craft Beer Not Just by 'Drinking' but Also by 'Aroma': 'CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY' Opening Report

Kirin Beer's craft beer brand, "SPRING VALLEY BREWERY," is launching a limited-time "CRAFT AROMA SHO… · 2026-04-03

<Application Guidelines> 'Kirin Ichiban Shibori Draft Beer' Gradually Launches Activity to Support Producers Nationwide - Utilizing a Portion of Sales to Support Producers Challenging Japan's 'New Deliciousness'

Kirin Brewery will launch a program utilizing sales of 'Ichiban Shibori' to fund producers nationwid… · 2026-04-06

New Experience to Enjoy Craft Beer Not Just by 'Drinking' but Also by 'Aroma': 'CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY' Opening Report

Kirin Beer's craft beer brand, "SPRING VALLEY BREWERY," is launching a limited-time "CRAFT AROMA SHO… · 2026-04-03

Hayato Sano and Mizuki Yamashita Enjoy a Generational Talk! A Moment of Honesty as They Say, "I'm Having the Best Time Right Now" Kirin Hanayoi New TV Commercial "The Honest Two" to Air Sequentially Nationwide from Tuesday, April 14th

<p>Kirin Brewery Company, Limited (President Hideki Horiguchi) will sequentially broadcast the new T… · 2026-04-09

Kirin Ichiban Shibori Raw Beer's nationwide producer support initiative gradually launched: Utilizing a portion of sales to support producers challenging to create "new deliciousness" in Japan

Kirin Beer's flagship brand, Kirin Ichiban Shibori Raw Beer, is launching an initiative to support p… · 2026-04-06

Alice Hirose Makes a New Discovery!? "I used to think non-alcoholic drinks were only for when you couldn't drink." Kirin GREEN'S FREE with enhanced body and hop aroma.

Kirin Brewery Co., Ltd. has appointed actress Alice Hirose as the new image character for its non-al… · 2026-04-06

Kirin Beer and Mrs. GREEN APPLE Unveil First-Ever AR Video Campaign! 5cm Mini Versions of the Band Appear from 'Tansai Green Label' Cans

Kirin Beer has launched a new AR video campaign titled 'Mrs. Green Label Camera' in collaboration wi… · 2026-06-16

New Experience to Enjoy Craft Beer Not Just by 'Drinking' but Also by 'Aroma': 'CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY' Opening Report

Kirin Beer's craft beer brand, "SPRING VALLEY BREWERY," is launching a limited-time "CRAFT AROMA SHO… · 2026-04-03

Hayato Sano and Mizuki Yamashita Enjoy a Generational Talk! A Moment of Honesty as They Say, "I'm Having the Best Time Right Now" Kirin Hanayoi New TV Commercial "The Honest Two" to Air Sequentially Nationwide from Tuesday, April 14th

キリンビールは、かろやか果実のスパークリング「キリン 華よい」のリニューアルに伴い、俳優・アーティストの佐野勇斗と女優・モデルの山下美月が出演する新TVCM「本音のふたり」篇を2026年4月14日（火… · 2026-04-09

<Application Guidelines> 'Kirin Ichiban Shibori Draft Beer' Gradually Launches Activity to Support Producers Nationwide - Utilizing a Portion of Sales to Support Producers Challenging Japan's 'New Deliciousness'

Kirin Brewery will launch a program utilizing sales of 'Ichiban Shibori' to fund producers nationwid… · 2026-04-06

Kirin Appoints Hyoketsu Fan Runa Nakagawa (FRUITS ZIPPER)! New Web Video 'Hyoketsu and Daily Life' Released

On June 9, 2026, Kirin Brewery released a new web video titled 'Hyoketsu and Daily Life' for the 'Ki… · 2026-06-09

Kirin Good Ale's New TV-CM Features Mrs. GREEN APPLE and a 500-Member Chorus Singing 'GOOD DAY'

To celebrate 'Kirin Good Ale' surpassing 50 million units in sales, Kirin Brewery is launching a new… · 2026-05-18

Expanding support to protect Japan's cherry blossoms on the verge of disappearance; High-Day Hidaka, operator of Hidakaya, donates to cherry blossom preservation activities with "Kirin Beer Hare Kaze"

Kirin Beer is engaged in cherry blossom preservation activities through "Hare Kaze ACTION." This tim… · 2026-05-01

Kirin Brewery and Musashino Art University Hold Special Lecture to Design the 'Bar of the Future'

Kirin Brewery partnered with Musashino Art University to host a special lecture for students, launch… · 2026-04-24

Is 'Sugar-Free Chuhai' an Exception to the 'Youth Alcohol Detachment'? 'Hyoketsu® Zero Sugar' is Expanding its Fanbase Among People in their 20s

Kirin Brewery's 'Hyoketsu® Zero Sugar' series has surpassed 1.8 billion bottles, the fastest in the … · 2026-04-24

[User Survey of 1,100 People in their 20s-50s Drinking Non-Alcoholic Beverages] Refreshing without Getting Drunk during Reiwa Holidays? What is the 'Reiwa Non-Alcoholic Habit' Chosen for New Ways of Enjoyment

A Kirin Brewery survey reveals that non-alcoholic drinks are now consumed daily for 'refreshment' ra… · 2026-04-23

Hayato Sano and Mizuki Yamashita Enjoy a Generational Talk! A Moment of Honesty as They Say, "I'm Having the Best Time Right Now" Kirin Hanayoi New TV Commercial "The Honest Two" to Air Sequentially Nationwide from Tuesday, April 14th

キリンビールは、かろやか果実のスパークリング「キリン 華よい」のリニューアルに伴い、俳優・アーティストの佐野勇斗と女優・モデルの山下美月が出演する新TVCM「本音のふたり」篇を2026年4月14日（火… · 2026-04-09

Alice Hirose makes a new discovery!? "I thought non-alcoholic drinks were for when you can't drink." Kirin Greens Free renewed with improved satisfaction and hop aroma

Kirin Brewery appointed actor Alice Hirose as the new image character for the renewed non-alcoholic … · 2026-04-06

Kirin Brewery and Musashino Art University Hold Special Lecture to Design the 'Bar of the Future'

Kirin Brewery partnered with Musashino Art University to host a special lecture for students, launch… · 2026-04-24

[User Survey of 1,100 Non-Alcoholic Beverage Drinkers in their 20s to 50s] "Refreshing Without Getting Drunk" During Reiwa Holidays? What are the "Reiwa Non-Alc Habits" Chosen for New Ways of Enjoyment

Kirin Brewery conducted a survey of 1,100 users showing that non-alcoholic beverages are increasingl… · 2026-04-23

Expanding support to protect Japan's cherry blossoms on the verge of disappearance; High-Day Hidaka, operator of Hidakaya, donates to cherry blossom preservation activities with "Kirin Beer Hare Kaze"

Kirin Beer is engaged in cherry blossom preservation activities through "Hare Kaze ACTION." This tim… · 2026-05-01