Alice Hirose Makes a New Discovery!? "I used to think non-alcoholic drinks were only for when you couldn't drink." Kirin GREEN'S FREE with enhanced body and hop aroma.

Kirin Brewery Company, Limited (President: Hideki Horiguchi) has appointed actress Alice Hirose as the new image character for its non-alcoholic beer-flavored beverage, "Kirin GREEN'S FREE" (hereinafter, GREEN'S FREE). A new 15-second TV commercial titled "GREEN and FREE" will begin airing nationwide sequentially from Monday, April 6.

Renewed with products manufactured from January this year, "GREEN'S FREE" maintains its traditional refreshing taste while becoming even more delicious with enhanced body and hop aroma. The setting for this new commercial is a lush riverside bathed in the soft spring sunlight filtering through the trees. Actress Alice Hirose, drinking "GREEN'S FREE" for the first time while basking in the sparkling reflections of the sun on the water, discovers its refreshing taste, saying, "I used to think non-alcoholic drinks were only for when you couldn't drink." The story depicts her realization. The commercial aims to promote the GREEN and FREE 0.00% appeal of "GREEN'S FREE," which is perfect for when you want to refresh or feel invigorated. Pay attention to the new commercial, which features Hirose's natural and unadorned expressions as if blending into nature, including her eyes closed as she drinks deliciously, her pleasant "Haaah~" reaction after drinking, and product shots full of freshness and crispness.

New TV Commercial Overview

Title: "GREEN and FREE" (15 seconds)

Starring: Alice Hirose

Broadcast Start Date: Monday, April 6, 2026

Broadcast Area: Nationwide (excluding some regions)

CM Main Video URL: https://youtu.be/pL-5X_eerJo

Filming Episode

Hirose's shoot took place in mid-February at a studio in Tokyo. On the day, Hirose acted against a green screen for chroma key compositing and a large monitor displaying pre-recorded real-world scenery. It was a challenging acting job, as she had to imagine the surrounding scenery and sounds in her head each time. However, she carefully discussed the smallest details with the director, such as the most appropriate expressions, mood, and reactions for each scene, pursuing the best shot. This was also Hirose's first appearance in a commercial for a non-alcoholic beer-flavored beverage. In the drinking scene, after taking a sip, she was surprised by the pleasant taste, which was different from her previous image of non-alcoholic drinks. During breaks, she chatted amiably with the staff, livening up the set, and at times, her joyful laughter, "Ahahahaha," echoed, making her naturally charming demeanor very impressive.

"GREEN and FREE" (15 seconds) Storyboard

Alice Hirose Interview

――Please tell us your thoughts on the commercial shoot and the highlights of the commercial.

The shoot itself was against a green screen in the studio, so I'm really looking forward to seeing the finished product. During the shoot, I didn't feel like I was acting much; I was able to be very natural, so I think that's a highlight.

――Please tell us your impressions after drinking "GREEN'S FREE" for the first time.

It was so delicious, I drank it all down (laughs). During the shoot, there was footage taken in Okinawa in the background, so when I imagined drinking it in nature, I felt a sense of liberation. It feels like it could become a daily companion.

――In what situations would you like to drink "GREEN'S FREE"?

I think it makes me feel refreshed when I drink it on holidays or after work.

――Who would you recommend "GREEN'S FREE" to?

My mother. When she's busy with work, I often ask her to take care of my dogs. She often comes home late or leaves early in the morning, so I'd like to make time during the day, drink it together in the bright hours, and toast.

――Inspired by this product's 0.00% alcohol content, is there anything you'd like to aim for 0% this year?

Like this time, I tend to goof around quickly during shoots. So, this year, I want to aim for 0% goofing around. But I might already be at about 30% (laughs).

――What kind of GREEN and FREE refreshing time have you discovered now that you're an adult in your 30s?

In my 20s, I worked quite hard, but in my 30s, I've come to want to value my time with my dogs and my own time more. I don't know if this is the right answer, but not trying to do everything perfectly has led to peace of mind. If I could go to a place with lots of nature and drink "GREEN'S FREE" for a break, I think that would be the best.

――The new commercial's theme is a discovery about non-alcoholic drinks. What new discovery have you made this spring?

I realized that I want to be seen as a cool person by those around me. When I see younger actors I work with being calm, I thought it was mature and good. I realized that I actually really admired that.

――The new commercial will be broadcast from April 6, when a new chapter of life begins. What do you want to start new this spring?

I want to try hard with language studies and cooking. When I traveled abroad alone, I was surprised that I couldn't do anything because I had only ever done this job. I wasn't good at studying, but for the first time, I felt like I really wanted to try hard with language, so I hope to start properly this spring. I want you to believe this 100%, not 0%!

Cast

Alice Hirose (Hirose Arisu)

Born December 11, 1994, from Shizuoka Prefecture.

Has appeared in numerous dramas, films, stage plays, and commercials, including EX "Seven Secretaries," CX "The Known Wife," "Radiation House," film "Hell's Flowers," and stage play "Sherlock Holmes of Love and Sadness." In 2023, she appeared in the historical drama "What Will You Do, Ieyasu?" as Oai-no-kata, and starred in TBS "My Second Aoharu." In April 2024, she will appear in CX "366 Days" and star in WOWOW "Serial Drama W: Complete Innocence" to be broadcast in July 2024, and CX "All-Domain Anomaly Resolution Office" in October. In April 2025, she will star in NTV "Why Am I Giving a Divine Sermon" and appear in the film "New Interpretation: Bakumatsu Tales." She is scheduled to appear in the film "All-Domain Anomaly Resolution Office The Movie" to be released in 2026.

"Kirin GREEN'S FREE" Product Overview

This product features "a refreshing taste with three types of hops aroma," utilizing beer-making technology to bring out the best of malt and hop ingredients. To meet the demand for "refreshing relief" in the non-alcoholic beer-flavored beverage market, where consumers seek a change of pace or a feeling of refreshment, the taste and packaging were renewed with products manufactured from January 2026.

Through "GREEN'S FREE," our company aims to contribute to the revitalization of the non-alcoholic beer-flavored beverage market by evolving non-alcoholic beer-flavored beverages from a passive consumption of "drinking as a substitute when one cannot drink alcohol" to an active consumption of "choosing to drink as one of many beverage options when one wants to refresh or feel invigorated."

●Taste

Maintaining the "refreshing taste with three types of hops aroma" while strengthening the body and hop aroma.

・Enhanced taste richness and body through changes in manufacturing method

・Uses three types of flavors, including coffee cherry flavor, to enhance the balance of richness, body, and aroma

・No artificial sweeteners

●Packaging

Evolved into a refreshing and bright design unique to "GREEN'S FREE."

・Changed to a flag design to enhance the impression of brightening daily life

・On the side, appeals to the unique value of "commitment to three types of hops"

Product Name: "Kirin GREEN'S FREE"

Release Date: Sequentially switched from products manufactured in January 2026

Release Area: Nationwide

Volume/Container: 350ml can, 500ml can, 334ml small bottle

Price: Open price

Alcohol Content: 0.00%

Manufacturing Plants: Kirin Beer Toride Plant, Shiga Plant, Okayama Plant (planned)