<Application Guidelines> 'Kirin Ichiban Shibori Draft Beer' Gradually Launches Activity to Support Producers Nationwide - Utilizing a Portion of Sales to Support Producers Challenging Japan's 'New Deliciousness'

Kirin Brewery Company, Limited (President Hideki Horiguchi, hereafter Kirin Brewery)'s flagship brand "Kirin Ichiban Shibori Draft Beer" (hereafter "Ichiban Shibori") has been highly acclaimed by many customers as a beer made with the "Ichiban Shibori Method®*1", which squeezes only the most delicious part of the malt, based on the ambition to "brighten Japan with the joy brought by delicious beer" since its launch in 1990. With the desire to energize all of Japan with "deliciousness", "Ichiban Shibori" began activities in December 2025 to focus on the "new deliciousness" being born in various regions across the country, among the "delicious foods from all over Japan" that are essential for beer, and to deliver its appeal to more customers. We are now evolving this initiative into an activity to support producers across Japan and will be starting it in stages. This activity is an initiative to support producers taking on the challenge of creating "new deliciousness" across Japan through a portion of the sales of "Ichiban Shibori". Recently, producers have been facing serious issues such as climate change and a shortage of successors. To support producers who continue to challenge themselves with originality and advancement even under such circumstances, we will begin a public call for producers to participate in this activity starting Monday, April 6, 2026. Details of this activity, including future developments, will be announced sequentially. *1: A manufacturing method that uses only the first press wort that flows out first in the wort filtration process ## [Regarding Application for this Activity] In this activity, we are recruiting producers working on "new food" as follows. From Monday, April 6, 2026, we will send application guidelines and application forms to those who inquire via the inquiry form on the special website (https://www.kirin.co.jp/alcohol/beer/ichiban/contact-action/). ## What is the "new food" targeted for recruitment? "New food" in this activity refers to new varieties or new products with originality or advancement in the following target genres, going beyond generally distributed products and varieties. However, the new varieties or new products targeted for this activity are limited to those that meet the necessary related laws and regulations and are in a state where they can be manufactured and sold as food domestically at the time of application. ## Target Genres - Cereals (rice, wheat, corn, buckwheat, soybeans, etc.) - Fruits and vegetables (vegetables, fruits, wild vegetables, mushrooms, etc.) - Marine products (seafood, crustaceans, shellfish, seaweed, etc.) - Livestock products (meat, milk, chicken eggs, etc.) - Processed foods (ham/sausages, fish paste products, canned foods, jams, honey, etc.) - Daily delivered foods (bread, tofu, dairy products, natto, etc.) - Seasonings (miso, soy sauce, dashi, seasoning-related products, etc.) *If it is difficult to determine whether it falls into the target genre, please contact the secretariat listed at the end of the release in advance. ## Target and Scope of Donations The purpose of using this donation shall be to contribute to the further development of "new food". Examples of main uses are shown below. - Purchase costs for equipment and fixtures used when producing/manufacturing the relevant ingredients, etc. - Site purchase and site preparation costs necessary for the production/manufacturing of the relevant ingredients, etc. - Expenses related to public relations activities to further develop the relevant ingredients, such as information dissemination, customer attraction, awareness acquisition, and branding (including EC site construction and exhibition-related costs), etc. - Expenses related to holding events or opening stalls, such as providing the relevant ingredients, etc. - Quality improvement of the relevant ingredients, creation of successors (utilizing for research for breeding for further popularization, successor training, etc.) *If it is difficult to determine the target and scope of the donation, please contact the secretariat in advance.