Announcement of New Shop "JR-Cross Retail Company JRE MALL Store" Opening

JR East Cross Station Retail Company (Location: Shibuya-ku, Tokyo; Company President: Toru Takahashi) announced that it will integrate its operated online shops, "NewDays JRE MALL Store" and "GENERAL STORE RAILYARD JRE MALL Store," and relaunch them as a new shop, "JR-Cross Retail Company JRE MALL Store."

New Shop: "JR-Cross Retail Company JRE MALL Store"

● URL

https://shopping.jreast.co.jp/shop/detail/s008

*This will be the same URL as the "GENERAL STORE RAILYARD JRE MALL Store."

● Opening Date

Thursday, July 2, 2026, 9:00 AM

● What's New with the Relaunch!

(1) Shop and purchase everything in one store By combining NewDays and GENERAL STORE RAILYARD into one, you can check out all your favorite items together.

(2) Improved search functionality We have revamped product category searches, making it easier to view and find the products you want.

(3) Revision of shipping fees and delivery Shipping fees will be unified from a flat rate to "regional rates" based on the delivery destination. Delivery date and time specifications will also be accepted.

● Important Notes

(1) With the relaunch, the "GENERAL STORE RAILYARD JRE MALL Store" will close at 10:00 AM on Friday, June 26, 2026.

*The "NewDays JRE MALL Store" closed on June 5.

(2) Orders for the shops before the relaunch will be accepted until the closing time.

*Subsequent orders will be cancelled due to our company's circumstances.

(3) After the relaunch, the email newsletters for each shop will also be integrated.

・For users of the RAILYARD store:

No action is required. You will automatically receive the new shop's newsletter.

・For new users and users of only the NewDays store:

Register now to receive the newsletter for the relaunched shop. Please register in advance from "Subscribe to this shop's email news" on the current "RAILYARD Store" top page.

Relaunch Campaign

Three campaigns will be held during July.

[Campaign 1] JRE POINTs will be earned at 5x the usual rate during the period!

[Campaign 2] Coupons usable on all products within the shop will be distributed!

[Campaign 3] The popular "Suica Penguin Lucky Bag" will be released in limited quantities!

Detailed information will be provided in the shop's announcements, newsletters, etc.

New products will also be available to coincide with the relaunch!

● Suica Penguin Hariko-shika (Matryoshka dolls - Red/Blue/Colorful)

Release Date: Sales begin at 10:00 AM on Thursday, July 2, 2026

Sales Quantity: 100 sets each, EC pre-sale

Price: Colorful ¥8,800 (tax included), Red/Blue ¥7,920 (tax included)

Colorful ¥8,800 (tax included) Red ¥7,920 (tax included) Blue ¥7,920 (tax included)

New designs are available for last year's popular "Suica Penguin Hariko-shika."

"Hariko-shika" fuses traditional Japanese craftsmanship with Russian Matryoshka dolls.

It is a nesting papier-mâché doll where smaller dolls are successively revealed from larger ones, similar to Matryoshka dolls.

The traditional hand-made, hand-pasted, and hand-painted production methods remain the same, with each variation contributing to the doll's charm (cuteness).

Using environmentally friendly materials and featuring unique designs, these dolls are loved by many customers year-round, regardless of the season.

The Suica Penguin Matryoshka dolls, dressed in Russian folk costumes, will bring you good luck.

©Chiharu Sakazaki/JR East/DENTSU

Suica by JR East. Suica is a registered trademark of JR East.

*Images and illustrations are for illustrative purposes only.