Announcement of New Shop "JR-Cross Retail Company JRE MALL Store" Opening
Key facts
- Announcement of New Shop "JR-Cross Retail Company JRE MALL Store" Opening
- JR East Cross Station Retail Company will integrate its online shops "NewDays JRE MALL Store" and "GENERAL STORE RAILYARD JRE MALL Store" and relaunch them as a new shop, "JR-Cross Retail Company JRE MALL Store," on July 2, 2026. This integration will allow customers to shop and check out for their favorite items all in one place, and improve searchability. Commemorating the relaunch, campaigns such as 5x JRE POINTs and the sale of limited-edition products are planned for July.
- Source: PR Times
- Date: June 11, 2026
Direct answer
JR East Cross Station Retail Company will integrate its online shops "NewDays JRE MALL Store" and "GENERAL STORE RAILYARD JRE MALL Store" and relaunch them as a new shop, "JR-Cross Retail Company JRE MALL Store," on July 2, 2026. This integration will allow customers to shop and check out for their favorite items all in one place, and improve searchability. Commemorating the relaunch, campaigns such as 5x JRE POINTs and the sale of limited-edition products are planned for July.
- Citation
- Announcement of New Shop "JR-Cross Retail Company JRE MALL Store" Opening (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
JR East Cross Station Retail Company will integrate its online shops "NewDays JRE MALL Store" and "GENERAL STORE RAILYARD JRE MALL Store" and relaunch them as a new shop, "JR-Cross Retail Company JRE MALL Store," on July 2, 2026. This integration will allow customers to shop and check out for their favorite items all in one place, and improve searchability. Commemorating the relaunch, campaigns such as 5x JRE POINTs and the sale of limited-edition products are planned for July.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 23:00
- 🔍 Collected: June 11, 2026 at 14:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (26h 30m after Collected)
JR East Cross Station Retail Company (Location: Shibuya-ku, Tokyo; Company President: Toru Takahashi) announced that it will integrate its operated online shops, "NewDays JRE MALL Store" and "GENERAL STORE RAILYARD JRE MALL Store," and relaunch them as a new shop, "JR-Cross Retail Company JRE MALL Store."
New Shop: "JR-Cross Retail Company JRE MALL Store"
● URL
https://shopping.jreast.co.jp/shop/detail/s008
*This will be the same URL as the "GENERAL STORE RAILYARD JRE MALL Store."
● Opening Date
Thursday, July 2, 2026, 9:00 AM
● What's New with the Relaunch!
(1) Shop and purchase everything in one store
By combining NewDays and GENERAL STORE RAILYARD into one, you can check out all your favorite items together.
(2) Improved search functionality
We have revamped product category searches, making it easier to view and find the products you want.
(3) Revision of shipping fees and delivery
Shipping fees will be unified from a flat rate to "regional rates" based on the delivery destination. Delivery date and time specifications will also be accepted.
● Important Notes
(1) With the relaunch, the "GENERAL STORE RAILYARD JRE MALL Store" will close at 10:00 AM on Friday, June 26, 2026.
*The "NewDays JRE MALL Store" closed on June 5.
(2) Orders for the shops before the relaunch will be accepted until the closing time.
*Subsequent orders will be cancelled due to our company's circumstances.
(3) After the relaunch, the email newsletters for each shop will also be integrated.
・For users of the RAILYARD store:
No action is required. You will automatically receive the new shop's newsletter.
・For new users and users of only the NewDays store:
Register now to receive the newsletter for the relaunched shop. Please register in advance from "Subscribe to this shop's email news" on the current "RAILYARD Store" top page.
Relaunch Campaign
Three campaigns will be held during July.
[Campaign 1] JRE POINTs will be earned at 5x the usual rate during the period!
[Campaign 2] Coupons usable on all products within the shop will be distributed!
[Campaign 3] The popular "Suica Penguin Lucky Bag" will be released in limited quantities!
Detailed information will be provided in the shop's announcements, newsletters, etc.
New products will also be available to coincide with the relaunch!
● Suica Penguin Hariko-shika (Matryoshka dolls - Red/Blue/Colorful)
Release Date: Sales begin at 10:00 AM on Thursday, July 2, 2026
Sales Quantity: 100 sets each, EC pre-sale
Price: Colorful ¥8,800 (tax included), Red/Blue ¥7,920 (tax included)
Colorful ¥8,800 (tax included) Red ¥7,920 (tax included) Blue ¥7,920 (tax included)
New designs are available for last year's popular "Suica Penguin Hariko-shika."
"Hariko-shika" fuses traditional Japanese craftsmanship with Russian Matryoshka dolls.
It is a nesting papier-mâché doll where smaller dolls are successively revealed from larger ones, similar to Matryoshka dolls.
The traditional hand-made, hand-pasted, and hand-painted production methods remain the same, with each variation contributing to the doll's charm (cuteness).
Using environmentally friendly materials and featuring unique designs, these dolls are loved by many customers year-round, regardless of the season.
The Suica Penguin Matryoshka dolls, dressed in Russian folk costumes, will bring you good luck.
©Chiharu Sakazaki/JR East/DENTSU
Suica by JR East. Suica is a registered trademark of JR East.
*Images and illustrations are for illustrative purposes only.
New Shop: "JR-Cross Retail Company JRE MALL Store"
● URL
https://shopping.jreast.co.jp/shop/detail/s008
*This will be the same URL as the "GENERAL STORE RAILYARD JRE MALL Store."
● Opening Date
Thursday, July 2, 2026, 9:00 AM
● What's New with the Relaunch!
(1) Shop and purchase everything in one store
By combining NewDays and GENERAL STORE RAILYARD into one, you can check out all your favorite items together.
(2) Improved search functionality
We have revamped product category searches, making it easier to view and find the products you want.
(3) Revision of shipping fees and delivery
Shipping fees will be unified from a flat rate to "regional rates" based on the delivery destination. Delivery date and time specifications will also be accepted.
● Important Notes
(1) With the relaunch, the "GENERAL STORE RAILYARD JRE MALL Store" will close at 10:00 AM on Friday, June 26, 2026.
*The "NewDays JRE MALL Store" closed on June 5.
(2) Orders for the shops before the relaunch will be accepted until the closing time.
*Subsequent orders will be cancelled due to our company's circumstances.
(3) After the relaunch, the email newsletters for each shop will also be integrated.
・For users of the RAILYARD store:
No action is required. You will automatically receive the new shop's newsletter.
・For new users and users of only the NewDays store:
Register now to receive the newsletter for the relaunched shop. Please register in advance from "Subscribe to this shop's email news" on the current "RAILYARD Store" top page.
Relaunch Campaign
Three campaigns will be held during July.
[Campaign 1] JRE POINTs will be earned at 5x the usual rate during the period!
[Campaign 2] Coupons usable on all products within the shop will be distributed!
[Campaign 3] The popular "Suica Penguin Lucky Bag" will be released in limited quantities!
Detailed information will be provided in the shop's announcements, newsletters, etc.
New products will also be available to coincide with the relaunch!
● Suica Penguin Hariko-shika (Matryoshka dolls - Red/Blue/Colorful)
Release Date: Sales begin at 10:00 AM on Thursday, July 2, 2026
Sales Quantity: 100 sets each, EC pre-sale
Price: Colorful ¥8,800 (tax included), Red/Blue ¥7,920 (tax included)
Colorful ¥8,800 (tax included) Red ¥7,920 (tax included) Blue ¥7,920 (tax included)
New designs are available for last year's popular "Suica Penguin Hariko-shika."
"Hariko-shika" fuses traditional Japanese craftsmanship with Russian Matryoshka dolls.
It is a nesting papier-mâché doll where smaller dolls are successively revealed from larger ones, similar to Matryoshka dolls.
The traditional hand-made, hand-pasted, and hand-painted production methods remain the same, with each variation contributing to the doll's charm (cuteness).
Using environmentally friendly materials and featuring unique designs, these dolls are loved by many customers year-round, regardless of the season.
The Suica Penguin Matryoshka dolls, dressed in Russian folk costumes, will bring you good luck.
©Chiharu Sakazaki/JR East/DENTSU
Suica by JR East. Suica is a registered trademark of JR East.
*Images and illustrations are for illustrative purposes only.
FAQ
What is the purpose of JR East Cross Station's online shop integration?
The purpose is to improve customer convenience and allow customers to shop for items from both stores in one place. It also aims to enhance searchability and operational efficiency.
When is the opening date for the new shop "JR-Cross Retail Company JRE MALL Store"?
It will open at 9:00 AM on Thursday, July 2, 2026.
When will the previous stores close due to the relaunch?
The GENERAL STORE RAILYARD JRE MALL Store will close at 10:00 AM on Friday, June 26, 2026, and the NewDAYS JRE MALL Store will close on June 5.
What are the details of the relaunch celebration campaign?
For the month of July, campaigns include earning 5x JRE POINTs, distributing coupons for all products, and selling limited edition "Suica Penguin Hariko-shika" lucky bags.
What are the features of the newly released "Suica Penguin Hariko-shika"?
It is a nesting papier-mâché doll that fuses traditional Japanese craftsmanship with Russian Matryoshka dolls. It is handmade, uses eco-friendly materials, and features a design with Suica Penguin dressed in Russian folk costumes.