Saitama Super Arena's Nickname Decided as "GMO ARENA SAITAMA"!

GMO Internet Group, Inc. (Representative Director Group CEO: Masatoshi Kumagai, hereinafter referred to as GMO Internet Group) today, Monday, March 30, 2026, entered into a Value-Up Naming Rights Partner Agreement with Saitama Prefecture (Governor: Motohiro Ono) and Saitama Arena Co., Ltd. (President: Hirotsugu Mikami). As a result, it has been decided that the nickname of "Saitama Super Arena" will be "GMO ARENA SAITAMA" starting from April 1, 2026. Image is for illustrative purposes.

GMO Internet Group positions this naming right not merely as a nickname assignment, but as an initiative to realize "evolution of the arena" and "contribution to the local community" by integrating No.1 technology and hospitality. By fusing cutting-edge technologies cultivated over 30 years, such as IT infrastructure development, cashless payment implementation, and humanoid robot deployment, with the highest level of hospitality, we will evolve "GMO ARENA SAITAMA" into a "unique cultural and entertainment hub in the world" and a "stage for creating the future towards building a sustainable region and society" as a Value-Up Naming Rights Partner. With the slogan "GMO ARENA SAITAMA: Delivering smiles, excitement, and passion to everyone," we will realize a "Smart Arena" that is even more world-class and loved by the local community. Furthermore, it has also been decided that the large-scale music festival "GMO SONIC 2027" will be held on Saturday, April 3rd and Sunday, April 4th, 2027, as the opening event after the renovation.

[Overview of Value-Up Naming Rights Partner] Target Facility Saitama Super Arena (8 Shintoshin, Chuo-ku, Saitama City) Partner GMO Internet Group, Inc. Nickname (Japanese) GMOアリーナさいたま Nickname (English) GMO ARENA SAITAMA