Saitama Super Arena's Nickname Decided as "GMO ARENA SAITAMA"!
GMO acquires naming rights for Saitama Super Arena, renaming it "GMO ARENA SAITAMA".
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 16, 2026 at 04:04 (389h 8m after Collected)
GMO Internet Group, Inc. (Representative Director Group CEO: Masatoshi Kumagai, hereinafter referred to as GMO Internet Group) today, Monday, March 30, 2026, entered into a Value-Up Naming Rights Partner Agreement with Saitama Prefecture (Governor: Motohiro Ono) and Saitama Arena Co., Ltd. (President: Hirotsugu Mikami). As a result, it has been decided that the nickname of "Saitama Super Arena" will be "GMO ARENA SAITAMA" starting from April 1, 2026.
GMO Internet Group positions this naming right not merely as a nickname assignment, but as an initiative to realize "evolution of the arena" and "contribution to the local community" by integrating No.1 technology and hospitality. By fusing cutting-edge technologies cultivated over 30 years, such as IT infrastructure development, cashless payment implementation, and humanoid robot deployment, with the highest level of hospitality, we will evolve "GMO ARENA SAITAMA" into a "unique cultural and entertainment hub in the world" and a "stage for creating the future towards building a sustainable region and society" as a Value-Up Naming Rights Partner. With the slogan "GMO ARENA SAITAMA: Delivering smiles, excitement, and passion to everyone," we will realize a "Smart Arena" that is even more world-class and loved by the local community.
Furthermore, it has also been decided that the large-scale music festival "GMO SONIC 2027" will be held on Saturday, April 3rd and Sunday, April 4th, 2027, as the opening event after the renovation.
[Overview of Value-Up Naming Rights Partner]
Target Facility | Saitama Super Arena (8 Shintoshin, Chuo-ku, Saitama City) |
|---|---|
Partner | GMO Internet Group, Inc. |
Nickname (Japanese) | GMOアリーナさいたま |
Nickname (English) | GMO ARENA SAITAMA |
FAQ
When will the Saitama Super Arena be renamed "GMO ARENA SAITAMA"?
The Saitama Super Arena will be renamed "GMO ARENA SAITAMA" starting from April 1, 2026.
Who is the new naming rights partner for Saitama Super Arena?
The new naming rights partner is GMO Internet Group, Inc.
What is the vision for "GMO ARENA SAITAMA"?
The vision is to evolve "GMO ARENA SAITAMA" into a "unique cultural and entertainment hub in the world" and a "stage for creating the future towards building a sustainable region and society" by integrating cutting-edge technology and the highest level of hospitality, aiming to deliver smiles, excitement, and passion to everyone.
What event will mark the opening of the renovated arena?
The large-scale music festival "GMO SONIC 2027" is scheduled to be held on April 3rd and 4th, 2027, as the opening event after the renovation.