"Cooling Poncho That Solves the Whole Family's Heat Problem in One Go" - The "Furifuri Cool Touch Poncho," a Hit with All Ages, Now Available at a Special Price During Amazon Prime Day

Fun Standard Co., Ltd. (a group company of RKB Mainichi Holdings Corporation, headquartered in Onojo City, Fukuoka Prefecture, with Representative Directors Ryosuke Ohya and Hiroki Sasamori), under its brand BELLEMOND, is offering its best-selling "Furifuri Cool Touch Poncho," which sold over 36,000 units in just one season last year, at a special 25% off price for all S/M/L sizes during Amazon Prime Day, which runs until July 13, 2026 (Monday), including the early sale period from July 7th to 9th.

With consecutive days of extreme heat across the country, this product, available in three sizes from children to adults, allows you to complete your entire family's heat countermeasures with a single purchase. It's the perfect opportunity to get them all before the summer vacation.

Video: Furifuri Cool Touch Poncho

25% Off All Sizes on Amazon Prime Day

During Amazon Prime Day, which runs until 11:59 PM on Monday, July 13, 2026, the "Furifuri Cool Touch Poncho" is available at a 25% discount for all sizes.

*This offer also applies to the early sale period from Tuesday, July 7th to Thursday, July 9th.

S size: ¥1,998 → ¥1,499

M size: ¥2,798 → ¥2,099

L size: ¥2,998 → ¥2,249

Amazon Official Shop

This product is also available for regular sale at our official shop on Rakuten Ichiba.

Rakuten Ichiba Official Shop

Over 36,000 Units Sold in One Season. "Wearable Cooling Item" Gains Attention Amidst Continuous Heatwaves

Over 36,000 units sold in the June-September 2025 season.

Summary of "Furifuri Cool Touch Poncho" Features

The "Furifuri Cool Touch Poncho" sold over 36,000 units in the June-September 2025 season.

It's a poncho-style item that easily covers the neck, shoulders, and back, making it a convenient cooling item for various summer outdoor activities such as leisure, commuting, sports viewing, theme park visits, and dog walking.

It can also be used as a UV protection item without getting it wet.

Just Wet, Wring, and Shake. A Cooling Poncho That Works Without Electricity

Cools up to -13°C just by wetting and shaking! The reason it overturns the common sense of cooling towels.

The reason it's chosen by so many people lies in its ease of use and its specifications that provide effective cooling.

To use it, simply wet it with water, wring it out thoroughly, and shake it "furifuri" for 3-5 seconds. In our internal tests, we confirmed a maximum temperature difference of -13°C between the product surface temperature before and after shaking.

If it starts to feel warm, simply shaking the item again will easily restore the cooling sensation, making it a convenient item for summer outings like outdoor leisure, commuting, and sports viewing.

Available in S, M, and L sizes, from children to adults, making it easy to get one for the whole family.

Furifuri Cool Touch Poncho Dimensions

Furifuri Cool Touch Poncho Sizing

1. Available in 3 sizes (S, M, L) for children and adults.

We offer three sizes: S size, easy for small children and petite individuals; M size, recommended for those with standard builds; and L size, suitable for those who prefer a looser fit. This makes it easy to choose based on each family member's physique and to purchase heat-relief items for the whole family.

2. "Cooling 2-Layer Structure" for Effective Cooling

It features a two-layer structure combining an evaporation layer that efficiently vaporizes water and an absorption layer that retains moisture.

By utilizing evaporative heat, it's designed to provide a cooling sensation after wetting and shaking.

3. Up to 98% UV Cut Function and Colorfast Material

Tests conducted by a third-party organization confirmed a UV cut effect of up to 98%. It can also be used as a UV protection item without wetting. Furthermore, made from 100% polyester, it is less prone to color fading compared to cotton or linen, making it easy to use cleanly with washing.

"I can't go out in the summer without this!" Real User Feedback and Joyful Voices

We have received numerous voices from actual users who find the product useful in various situations, including daily outings, leisure activities, and sports.

For Heat Relief at Popular Theme Parks and Outdoor Leisure Spots

It's praised for its ability to cover the upper body well during wait times and travel at theme parks with children. It's easy to use even under strong sunlight, and users report feeling easily cooled even when visiting leisure facilities under the blazing sun.

An Essential Companion for Daily Dog Walks and Outdoor Sports

It's also useful for adults in active scenes such as walking the dog in the cool morning hours, or for golf, motorcycling, and outdoor tennis. It can be quickly worn over clothes, making it a popular cooling item for summer outings.

As a Gift for Grandchildren or for Cheering at Club Activities and Sports Events

It's often chosen for elementary school children and grandchildren, and is used for outings to after-school care or for cheering at youth baseball games and club activities. The poncho design that wraps around the upper body, covering not only the neck but also the shoulders and back, is highly appreciated by families.

Furthermore, compared to other cooling items, users comment on its "easy-to-handle fabric" and that "water doesn't drip easily when wrung out." Combining it with a handheld fan or mobile fan to create airflow enhances the cooling sensation, and this is becoming a popular strategy for overcoming the extreme heat.

Featured on TV: The "Furifuri Cool Touch" Series is Gaining Attention

The "Furifuri Cool Touch" Series Featured on TV, Radio, and Expo-Related Events

The "Furifuri Cool Touch" series is attracting interest as a summer heat relief item, having been featured on TV and radio programs, as well as at events.

The Cool Touch Poncho was also featured on Fuji TV's "Mezamashi TV." Its easy-to-understand usage – wet, wring, and shake – and its design that easily covers the neck, shoulders, and back make it a popular choice for summer outings.

<Programs Featured So Far>

TV Asahi "Wide Scramble" (Broadcast in 2024)

Fuji TV "Mezamashi TV" (Broadcast in 2025)

Nippon TV "Oh! My God!" (Broadcast in 2025)

Nagoya TV "OgiYahagi no Happy Camp" (Broadcast in 2025)

Radio Nippon "Happy Voice! from YOKOHAMA" (Broadcast in 2025)

Video: How to Use and Product Lineup of the Furifuri Cool Touch Series

25% Off All Sizes on Amazon Prime Day

During Amazon Prime Day, which runs until 11:59 PM on Monday, July 13, 2026, the "Furifuri Cool Touch Poncho" is available at a 25% discount for all sizes.

*This offer also applies to the early sale period from Tuesday, July 7th to Thursday, July 9th.

S size: ¥1,998 → ¥1,499

M size: ¥2,798 → ¥2,099

L size: ¥2,998 → ¥2,249

Amazon Official Shop

This product is also available for regular sale at our official shop on Rakuten Ichiba.

Rakuten Ichiba Official Shop

Media Image Assets

*These images can be used freely at the time of article publication.

Furifuri Cool Touch Poncho_Baby Blue

Cool Touch Poncho_L size_Marine Blue

Cool Touch Poncho_M size_Marine Blue

Cool Touch Poncho_M size_Gray

Cool Touch Poncho_M size_Navy

Cool Touch Poncho_M size_Gray

Cool Touch Poncho_S size_Baby Blue_Navy

Cool Touch Poncho_S size_Baby Blue_Pink

Furifuri Cool Touch Poncho

BELLEMOND Logo

BELLEMOND is a lifestyle brand that offers products that customers can feel good about using, primarily focusing on iPad films and smartphone accessories. From 2025 onwards, we aim to become a brand that connects with 1 million users through products that cater to a wider range of scenes, such as fans, parasols, and aroma diffusers.

Amazon: https://www.amazon.co.jp/stores/page/378CB368-6A7C-4B49-A2F6-92511350DFE6?channel=PRT-brand

Rakuten Ichiba: https://www.rakuten.ne.jp/gold/mobile123/

[BELLEMOND Official Media] BELLEMOND Official Website: https://www.bellemond.jp

tiktok: https://www.tiktok.com/@bellemond_official YouTube: https://www.youtube.com/@bellemond_official X: https://x.com/bellemond_jp Instagram: https://www.instagram.com/hareshizuku.official/

[Company Profile]

Company Name: Fun Standard Co., Ltd.

Representative Directors: Ryosuke Ohya, Hiroki Sasamori

Head Office Location: Paseo Minamigaoka 1F 1001, 16-6 Shirodai, Onojo City, Fukuoka Prefecture, 816-0954

Business Activities: Planning, development, mail order, crowdfunding, design, PR, etc.

HP: https://www.funstandard.jp/