"Amazing Umbrella" Up to 70% Off. The Reason for Selling 28,000 Units in One Season is "Complete with One Item".

The folding parasol "Hare Shizuku" from the brand "BELLEMOND" (developed by Fun Standard Co., Ltd., a RKB Mainichi Holdings Group company, headquartered in Onojo City, Fukuoka Prefecture, with Representative Directors Ryosuke Ohya and Hiroki Sasamori) has gained support as a parasol that can be used on both sunny and rainy days, "complete with one item," selling over 28,000 units in one season.

"Hare Shizuku" is a folding parasol that can be used for both sun and rain without needing to switch between a parasol and a rain umbrella. In addition to its high parasol performance with complete light blocking and 100% UV cut, it features a lightweight design of 126g~ and automatic open/close and shape-keeping specifications that can be chosen depending on the type, pursuing ease of use when going out.

A Rakuten Time Sale targeting "Hare Shizuku" will be held at the official Rakuten Ichiba shop starting July 10, 2026, at 10:00 AM. Additionally, Amazon is currently holding its annual Amazon Prime Day Sale. Details of each sale can be found on the official Rakuten Ichiba shop and official Amazon shop.

Official Rakuten Ichiba Shop

Official Amazon Shop

"Hare Shizuku," which surpassed 28,000 units in one season

"Hare Shizuku," released in March 2025, surpassed a cumulative total of 28,000 units as of October 31, 2025, including pre-orders and sales through various platforms, and has exceeded 36,000 units as of June 2026.

BELLEMOND's folding parasol "Hare Shizuku" is marketed with the catchphrase "Amazing Umbrella" and received a great response from the pre-order stage. Sales continued to grow after its release, surpassing 28,000 units in one season. Furthermore, as of June 2026, the series has exceeded a cumulative total of 36,000 units.

It is equipped with user-friendly features for daily outings, including the concept of being usable for both sun and rain without switching, complete light blocking, 100% UV cut, a lightweight design of 126g~, and an absorbent umbrella cover. It is chosen by many customers as a folding parasol that is easy to use on both sunny and rainy days.

Reasons for support of the "complete with one item" concept

"Hare Shizuku" is a folding parasol aiming to be "complete with one item," equipped with specifications for both sun and rain that are easy to use on rainy days, as well as an absorbent umbrella cover, not just for sun protection.

"Hare Shizuku" is a folding parasol born from the idea of being "complete with one item," designed to easily handle both sunny and rainy days with a single umbrella, addressing the hassle of carrying separate parasols and rain umbrellas.

In addition to complete light blocking and 100% UV cut performance, it also features sun/rain兼用 specifications and a convenient absorbent umbrella cover for carrying. It is supported by many customers as an umbrella that is easy to use throughout the seasons, not just during the rainy season or summer.

Features of "Hare Shizuku," easy to use on both sunny and rainy days

"Hare Shizuku" is a folding parasol aiming to be a single item that is easy to use on both sunny and rainy days, equipped with complete light blocking, 100% UV cut, ultra-lightweight design, and sun/rain兼用 specifications.

"Hare Shizuku" is an easy-to-use folding parasol that considers both sun protection and rain protection. In addition to its performance as a parasol, it also takes into account ease of use and portability on rainy days.

Supports sun protection with complete light blocking and 100% UV cut

Tests conducted based on JIS standards confirmed complete light blocking of 100% and UV cut of 100%. It is designed as a parasol that provides strong protection from strong sunlight and UV rays.

It uses fabric with complete light blocking and 100% UV cut to firmly guard against strong sunlight and UV rays.

Ultra-lightweight design from 126g~ makes it easy to carry every day

Achieves an ultra-lightweight design from 126g~, making it easy to carry in your bag every day without burden. Its lightness is a feature that makes it easy to carry as a regular umbrella.

The lightweight design makes it easy to put in your everyday bag and carry around.

Water resistance and absorbent umbrella cover for easy use on rainy days

In addition to sun/rain兼用 specifications, it comes with a super absorbent umbrella cover that makes it easy to store even when wet. The design considers carrying and storage on rainy days.

In addition to sun/rain兼用 specifications, it is equipped with an absorbent umbrella cover, making it easy to use and store on rainy days.

Large size for full coverage on sunny and rainy days

With a large size of 107cm arc length, it provides ample coverage for both sunlight and rain. Despite being a folding umbrella, it achieves a reassuring size.

The larger size is finished to provide easy and full coverage for both sunlight and rain.

Reactions spreading on social media and reviews

Customer reviews frequently praise its lightness, portability, and ease of use on both sunny and rainy days. The convenience of not having to separate a parasol and a rain umbrella is also one of the reasons why "Hare Shizuku" is gaining popularity.

harunooky (Off-white) aannpi (Off-white)

____houm (Off-white) muuuyan59 (Black)

Rakuten 24-Hour Time Sale & Amazon Prime Day Happening Now

"Hare Shizuku" will be on time sale at the official Rakuten Ichiba shop from July 10, 2026, 10:00 AM to July 11, 9:59 AM.

The manual open type is planned to be sold for 1,850 yen, the automatic open/close type for 1,950 yen, the shape-keeping type for 2,250 yen, and the set with a handy fan for 2,950 yen. Compared to the manufacturer's suggested retail price, the manual open type will be 64% off, the automatic open/close type will be 68% off, and the shape-keeping type will be 70% off.

Additionally, Amazon is also holding its annual "Amazon Prime Day Sale."

Details of each sale can be confirmed on the official Rakuten Ichiba shop and Amazon sales pages.

To the Official Rakuten Ichiba Shop

Official Amazon Shop

About BELLEMOND

BELLEMOND is a lifestyle brand that offers products, mainly iPad films and smartphone accessories, that customers can feel good about using. Starting in 2025, we aim to be a brand that connects with 1 million users through products that cater to more scenes, such as fans, parasols, and aroma diffusers.

Amazon: https://www.amazon.co.jp/stores/page/378CB368-6A7C-4B49-A2F6-92511350DFE6?channel=PRT-brand

Rakuten Ichiba: https://www.rakuten.ne.jp/gold/mobile123/

BELLEMOND Official Media

BELLEMOND Official Website: https://www.bellemond.jp

tiktok: https://www.tiktok.com/@bellemond_official YouTube: https://www.youtube.com/@bellemond_official X: https://x.com/bellemond_jp Instagram: https://www.instagram.com/hareshizuku.official/

Company Profile

Company Name: Fun Standard Co., Ltd.

Representative Directors: Ryosuke Ohya, Hiroki Sasamori

Head Office Location: Paseo Minamigaoka 1F 1001, 16-6 Shidai, Onojo City, Fukuoka Prefecture, 816-0954

Business Activities: Planning, development, mail order, crowdfunding, design, PR, etc.

HP: https://www.funstandard.jp/