moophem (MooPhem), a brand operated by Fun Standard Co., Ltd. (RKB Mainichi Holdings Group; headquarters: Ōnojō City, Fukuoka Prefecture; CEO: Ryosuke Oya, Hiroki Sasamori), will offer daily lifestyle items at special Amazon Prime Day 2026 prices.
Featured products include the "Seamless Bra," ideal for light clothing days; the "Seamless Panties," easy to pair as a set; the "Absorbent Panties," suitable for light flow or uncertain days; the "Day & Night Bra," wearable both day and night; and the "Washable Herringbone Slippers," which have surpassed 20,000 pairs in cumulative sales. The Seamless Bra and Day & Night Bra will be sold at up to 45% off the Prime Day special price, plus an additional 5% point return, amounting to a maximum effective discount of approximately 50%.
The Prime Day early sale runs from Tuesday, July 7, 2026, to Thursday, July 9, 2026. The main sale will be held from Friday, July 10, 2026, to Monday, July 13, 2026.
Amazon Brand Store URL
Reconsider Your Summer Essentials: moophem's Seamless Innerwear
Summer brings more opportunities to wear T-shirts and lightweight tops, making innerwear lines and comfort more noticeable. moophem offers women's innerwear designed to minimize visible seams and ridges, making them ideal even on light clothing days.
For this Prime Day, two types of Seamless Bras with different strap designs and the easy-to-match Seamless Panties will be offered at special prices.
Seamless Bra – Thin Strap Type
A non-wired seamless bra with approximately 1.0 cm thin straps, ideal for pairing with light clothing. Designed to minimize visible seams and ridges, making it suitable even under T-shirts or tops with open necklines. Features integrated padding and cups for easy daily care.
Regular Price: ¥3,380 (tax included) Prime Day Price: ¥1,859 (tax included) Discount: 45% OFF + additional 5% point return
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Seamless Bra – Wide Strap Type
A non-wired seamless bra with approximately 2.8 cm wide straps, ideal for those seeking stability. The wider strap distributes pressure across the shoulder, reducing digging while gently conforming to body movement. High-side design makes it easy to pair with lightweight tops.
Regular Price: ¥3,380 (tax included) Prime Day Price: ¥1,859 (tax included) Discount: 45% OFF + additional 5% point return
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Seamless Panties – Invisible Under Clothing
The "Seamless Panties" are designed to minimize visible seams and ridges, making them ideal for pairing with thin or tight-bottomed clothing. The stretchable fabric gently conforms to body movement with minimal constriction. The crotch is made of 100% cotton, making it comfortable for daily wear.
Paired with the matching Seamless Bra, this creates a simple, season-appropriate innerwear set.
Regular Price: ¥2,480 Prime Day Discounted Price: ¥1,364 Discount: 45% OFF + additional 5% point return
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Day & Night Bra: Comfortable for Day and Night Wear
The "Day & Night Bra" is a non-wired bra suitable not only for nighttime relaxation but also for daytime wear. The high-side design gently supports the bust, while breathable, stretchable fabric ensures comfort at home, outdoors, or during sleep.
With a gentle, non-constricting fit, it's recommended for those seeking a comfortable bra for relaxation or a daytime-wearable night bra.
Regular Price: ¥3,380 (tax included) Prime Day Price: ¥1,859 (tax included) Discount: 45% OFF + additional 5% point return
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Absorbent Panties: Ideal for Light Flow or Uncertain Days
moophem Absorbent Panties with 3mm-thick absorbent layer
moophem's "Absorbent Panties" are everyday innerwear with an absorbent design. Thanks to a unique multi-layer structure and a thin absorbent layer, they are ideal even on light flow or uncertain days.
The absorbent layer is approximately 3mm thin, making it easy to pair with lightweight bottoms. The main fabric uses cotton-blend material for comfort against the skin. Tagless design reduces irritation, making it ideal for daily wear.
Absorbency and fabric quality have been verified through testing by inspection agencies.
Regular Price: ¥2,280 (tax included) Prime Day Price: ¥1,368 (tax included) Discount: 40% OFF + additional 5% point return
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Over 20,000 Pairs Sold: Washable Herringbone Slippers for Daily Indoor Use
Washable Indoor Shoes
The "Washable Herringbone Slippers," one of the featured items, is a popular moophem house slipper that has surpassed 20,000 pairs in cumulative sales.
Featuring a Nordic-style herringbone pattern, it comes in six colors that blend well with interior decor. Machine-washable for easy care, with quiet, noise-reducing design and anti-slip soles.
Ideal for daily indoor wear, whether in the living room, for remote work, for family use, or for guests. Washable design makes it ideal for those who value cleanliness.
*Cumulative sales figures are based on internal company data.
Regular Price: ¥1,480 (tax included) Prime Day Price: ¥1,273 (tax included) Discount: Approximately 14% OFF + additional 5% point return
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*Prices include tax. *The maximum effective 50% OFF is calculated by combining the 45% OFF Prime Day special price and 5% point return. *Points are awarded as Amazon Points. Check the Amazon.co.jp product page for eligibility and timing. *Discount rates are based on regular prices. *Eligible products, prices, discount rates, and point return rates vary. See Amazon.co.jp product pages for details. *Amazon Prime Day is a sale for Amazon Prime members.
Campaign Overview
Campaign Name: Amazon Prime Day 2026 Sales Location: Amazon.co.jp moophem sales page
Purchase URL: Amazon Brand Store Eligible Products: Seamless Bras, Seamless Panties, Absorbent Panties, Day & Night Bras, Washable Herringbone Slippers, etc. Details: Selected products offered at Prime Day special prices
Event Period:
Prime Day Early Sale: July 7 (Tue) – July 9 (Thu), 2026 Main Sale: July 10 (Fri) – July 13 (Mon), 2026
About moophem
moophem (MooPhem) is a lifestyle brand from Fukuoka, offering items that support daily life, including innerwear, room items, and lifestyle goods.
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FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: Amazon