Tackling the 'Blow to Cool' Dilemma: Bellemond's Compact Handheld Fan, Designed to Delight Heisei-Era Girls, Shines During Family Outings

Fun Standard Co., Ltd. (a subsidiary of RKB Mainichi Holdings Corporation, headquartered in Ōnojō City, Fukuoka Prefecture; CEO: Ryosuke Oya, Hiroki Sasamori), has announced that its brand BELLEMOND (Bellemond) will launch a 24-hour limited-time sale for the 'Mirahana Fan'—a compact handheld fan that ranked #1 on Rakuten's 'Fan' category—starting June 25, 2026 (Wednesday) at 10:00 AM and ending June 26 (Thursday) at 9:59 AM.

This product features a nostalgic 'transformation compact' design that appeals to the hearts of girls from the Heisei era, while integrating three practical functions: a handheld fan, mirror, and light.

Its compact design makes it easy to carry in a bag, making it ideal not only for outings, events, and desk work, but also for cooling down with children after a hot day out.

With three adjustable wind speed settings, it’s perfect for cooling down after outdoor play or slightly cooling a child’s hot meal. More than just cute, this fan helps solve everyday little inconveniences.

Rakuten Market: Available for 24 hours starting June 25 at 10:00 AM, priced at ¥1,580 after coupon.

Sale Period: June 25, 2026 (Wed) 10:00 – June 26 (Thu) 09:59

Regular Price: ¥2,998 (tax included)

Flash Sale Price: ¥2,580 (tax included)

Price After Coupon: ¥1,580 (tax included)

※ When applying a ¥1,000 discount coupon

Get the coupon on Rakuten Market

The product is also available at the official Amazon store, where periodic limited-time sales and campaigns are held.

Official Amazon Store

1. A Sparklingly Cute Compact Handheld Fan That Appeals to Heisei-Era Girls

Cute whether open or closed—a compact design that captures the nostalgic charm of the Heisei era.

The Mirahana Fan features a round, compact-like shape with an aurora-like shimmer that changes with the angle of light.

It blends a nostalgic Heisei-era retro feel with soft, modern colors that fit seamlessly into today’s lifestyle.

Its design stays cute whether closed or open, and it blends into daily life whether placed in a bag or on a desk. This handheld fan transforms a summer essential from a mere cooling tool into a delightful accessory you’ll want to carry everywhere.

With its princess-like, magical compact aesthetic, it’s perfect for outings with children who love cute things.

※ Rakuten 'Fan' Category Ranking, data as of April 12, 2026

2. Perfect for Family Outings on Hot Days: 3-Way Usability

Use it as a handheld, neck-hanging, or desktop fan.

The angle is continuously adjustable up to 180°, allowing airflow in any direction.

The Mirahana Fan offers three usage modes: handheld, neck-hanging (with included strap), and desktop.

Use it handheld, wear it around your neck, or place it on a table—its 180° continuously adjustable angle ensures airflow wherever you need it.

Perfect for resting at cafes or food courts after outdoor play, adapting to any situation.

3. Addressing the 'Blow to Cool' Challenge: Supporting Family Outings

Cooling down children’s meals and more

One surprisingly challenging moment during meals with children is cooling down hot food or soup.

Many parents can relate to repeatedly saying 'shhh' to cool down food when a child says, 'It’s too hot to eat.'

The Mirahana Fan offers three wind speed settings—low, medium, and high. On social media, users share how they use it to cool down at tables during family outings or to slightly cool a child’s meal.

Beyond heat relief, it makes family outings a little easier and more enjoyable.

※ When using near food, please consider hygiene, airflow strength, and distance.

4. Mirror and Ring Light Included: Perfect for Quick Touch-Ups On the Go

Equipped with both a mirror and a ring light for quick personal checks while out.

Opening the lid reveals a mirror, and the built-in ring light makes it convenient for checking your appearance anywhere.

Ideal for makeup touch-ups or checking your bangs—anytime you need a quick mirror.

A must-have summer accessory that combines a fan, mirror, and light in one.

Rakuten Market: 24-hour limited offer starting June 25 at 10:00 AM, ¥1,580 after coupon

Sale Period: June 25, 2026 (Wed) 10:00 – June 26 (Thu) 09:59

Regular Price: ¥2,998 (tax included)

Flash Sale Price: ¥2,580 (tax included)

Price After Coupon: ¥1,580 (tax included)

※ When applying a ¥1,000 discount coupon

Get the coupon on Rakuten Market

The product is also available at the official Amazon store, where periodic limited-time sales and campaigns are held.

Official Amazon Store

About BELLEMOND

BELLEMOND is a lifestyle brand offering products that customers feel 'glad to have used,' focusing on iPad films and smartphone accessories. From 2025 onward, the brand aims to connect with one million users through products like fans, parasols, and aroma diffusers that support everyday life in diverse situations.

Amazon: https://www.amazon.co.jp/stores/page/378CB368-6A7C-4B49-A2F6-92511350DFE6?channel=PRT-brand

Rakuten Market: https://www.rakuten.ne.jp/gold/mobile123/

【BELLEMOND Official Media】 Official Website: https://www.bellemond.jp

TikTok: https://www.tiktok.com/@bellemond_official YouTube: https://www.youtube.com/@bellemond_official X: https://x.com/bellemond_jp Instagram: https://www.instagram.com/bellemond_official_/

【Company Overview】

Company Name: Fun Standard Co., Ltd.

Representative Directors: Ryosuke Oya, Hiroki Sasamori

Head Office: 1F 1001, Paséo Minamigaoka, 16-6 Shidai, Ōnojō City, Fukuoka 816-0954, Japan

Business: Planning, development, e-commerce, crowdfunding, design, PR, etc.

Website: https://www.funstandard.jp/