[New Summer Proposal] A new form of in-car cooling that changes the feeling of "seats being too hot to sit on." Launching the "Air-Conditioned Seat Cooler" that lets air flow from your back to your hips.

Air-Conditioned Seat Cooler

CRAFTWORKS, an automotive accessory brand developed by Fun Standard Co., Ltd. (part of the RKB Mainichi Holdings Group; Headquarters: Onojo City, Fukuoka; CEOs: Ryosuke Oya, Hiroki Sasamori), has launched the "Air-Conditioned Seat Cooler" as of March 2026, available on official Rakuten Ichiba, Amazon, and Yahoo! Shopping stores. Developed to improve in-car comfort, the product addresses the stuffiness and discomfort often felt in seats during summer drives. By using it in conjunction with the car's air conditioning, it reduces the heat and humidity that tend to build up where the body contacts the seat, supporting a more comfortable driving environment. Product Introduction Video

Background of Development "Heat buildup in seats" that air conditioning alone cannot solve. It is said that the temperature inside a car in midsummer can reach up to 57°C. Even with the air conditioning running at full capacity, cold air does not reach the back and hips that are in direct contact with the seat, leaving many drivers suffering from sticky sweat and stuffiness. This product was developed to resolve the frustration that "air conditioning alone isn't enough to stay cool." By using a fan to efficiently draw in the cold air that settles near the floor and delivering it directly to the body, we have created an environment where you can cool down the moment you sit. Product Highlights: Adopting "Full Mesh" for Cooling to the Edges The decisive difference from other companies' products lies in the breadth of the ventilation area. While many similar products feature mesh material only in the center, this product uniquely adopts a "full mesh specification" that extends the mesh area to the outer edges. By ensuring breathability not just in the center but all the way to the edges, the design prevents stuffiness from the thighs down to near the back of the knees, where heat tends to accumulate. [Product Information] Reference Retail Price: From 4,380 yen *Prices may vary depending on the e-commerce platform and timing. Sales Locations: Rakuten Ichiba Official Shop: https://item.rakuten.co.jp/auto1direct/a1612colsc-bk/ Amazon Official Store: https://www.amazon.co.jp/dp/B0D1234567