Re-editing tradition for a lifestyle with 'Igusa in every home.' Hagiwara Co., Ltd. to hold the 'Tsunagu, Igusa. Future Project Igusa Marche' at Tokyo Station starting April 23.
Hagiwara Co., Ltd. is hosting an 'Igusa Marche' at Tokyo Station to introduce Igusa (rush grass) products into modern lifestyles.
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- 📰 Published: March 28, 2026 at 23:28
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Background of the Event
Hagiwara Co., Ltd. (Headquarters: Kurashiki City, Okayama Prefecture; President: Hideyasu Hagiwara) has engaged with Igusa with a "fearless attitude toward change" since its founding. While opportunities to encounter Igusa have decreased due to lifestyle changes, we believe in its value and launched the "Tsunagu, Igusa. Future PROJECT" in 2019. Following workshops in Nihonbashi and Toyosu, we are now holding this Marche at Tokyo Station, the gateway to Tokyo, to bring the charm of Igusa directly to even more people.
Highlights of the 'Igusa Marche'
Sales of carefully selected Igusa items: We will feature a lineup of Japanese-style miscellaneous goods that blend into modern life, as well as Igusa products that enrich daily living.
Experience 'Igusa' with all five senses: We have prepared approximately 20 tatami mats at the venue. There will be an exhibition where you can learn about its functionality and history while being enveloped in the pleasant scent of Igusa.
Visitor Benefits: We have prepared special coasters (first 500 visitors) for this event and look forward to seeing you there.
Event Overview
Event Name: Tsunagu, Igusa. Future Project Igusa Marche
Dates: April 23 (Thu) – April 26 (Sun), 2026
Hours: 10:00 – 18:00 (*Opening at 12:00 on the first day)
Venue: Gransta Yaesu B1F, in front of Starbucks
Organizer: Hagiwara Co., Ltd.
FAQ
What is the main purpose of the 'Tsunagu, Igusa. Future Project Igusa Marche' event?
The event aims to re-edit tradition for a modern lifestyle and bring the charm of Igusa directly to more people, addressing the decrease in opportunities to encounter Igusa due to lifestyle changes.
Who is organizing the 'Igusa Marche' event and where is it being held?
Hagiwara Co., Ltd. is organizing the event, and it will be held at Gransta Yaesu B1F, in front of Starbucks at Tokyo Station.
What can visitors expect to experience at the 'Igusa Marche' regarding Igusa?
Visitors can experience 'Igusa' with all five senses, including sales of carefully selected Igusa items and an exhibition where they can learn about its functionality and history while enjoying its pleasant scent.
What are the dates and operating hours for the 'Tsunagu, Igusa. Future Project Igusa Marche'?
The event will take place from April 23 (Thu) to April 26 (Sun), 2026, with operating hours from 10:00 to 18:00, and a special opening at 12:00 on the first day.
Are there any special benefits for visitors attending the 'Igusa Marche'?
Yes, the first 500 visitors to the event will receive special Igusa coasters as a visitor benefit.