Surpassing Annual Conversion Rates in Six Months: A Case Study on Marketing In-housing

Key facts

  • Surpassing Annual Conversion Rates in Six Months: A Case Study on Marketing In-housing
  • Synergy Marketing Inc. provided its 'DX BOOSTER' program to Canon Biz Attenda, helping them surpass their previous year's total conversions in just six months. The company views this as a 'starting line' for self-sufficiency, emphasizing the shift from agency reliance to internal capability building.
  • Source: PR Times
  • Date: June 2, 2026

Direct answer

Synergy Marketing Inc. provided its 'DX BOOSTER' program to Canon Biz Attenda, helping them surpass their previous year's total conversions in just six months. The company views this as a 'starting line' for self-sufficiency, emphasizing the shift from agency reliance to internal capability building.

Citation
Surpassing Annual Conversion Rates in Six Months: A Case Study on Marketing In-housing (June 2, 2026), PR Times
Source
PR Times
Date
June 2, 2026
Synergy Marketing Inc. provided its 'DX BOOSTER' program to Canon Biz Attenda, helping them surpass their previous year's total conversions in just six months. The company views this as a 'starting line' for self-sufficiency, emphasizing the shift from agency reliance to internal capability building.
businessNQ 55/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 2, 2026 at 11:00
  • 🔍 Collected: June 2, 2026 at 11:28 (28 min after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 12:13 (45 min after Collected)
Synergy Marketing Inc. (Headquarters: Osaka, Japan; President & CEO: Hiroshi Okudaira) has provided its marketing self-sufficiency support program, 'DX BOOSTER,' to Canon Biz Attenda Inc. Within six months of implementation, the company achieved conversion (CV) numbers exceeding the total for the previous year. Canon Biz Attenda characterizes this milestone as '30 points' out of 100, viewing it as a positive self-assessment that they have reached the 'starting line' for autonomous improvement. This case study illustrates the transformation process of moving away from external dependency and knowledge silos toward an organization that consistently generates results.

Canon Biz Attenda successfully established a system for data-driven decision-making and institutionalized knowledge sharing. Takuya Sakata, General Manager of the BPO Solution Strategy Division, stated, 'We are currently at 30 points. The remaining 70 points represent our potential for further evolution.' Synergy Marketing continues to support companies in achieving marketing autonomy through its 20+ years of expertise.

FAQ

What are the challenges for Taiwanese companies in in-housing marketing?

Common challenges include a shortage of specialized talent and the loss of institutional knowledge due to over-reliance on external agencies.

What are the key facts in this article?

Synergy Marketing Inc. provided its 'DX BOOSTER' program to Canon Biz Attenda, helping them surpass their previous year's total conversions in just six months. The company views this as a 'starting line' for self-sufficiency, emphasizing the shift from agency reliance to internal capability building.

What is the direct answer?

Synergy Marketing Inc. provided its 'DX BOOSTER' program to Canon Biz Attenda, helping them surpass their previous year's total conversions in just six months. The company views this as a 'starting line' for self-sufficiency, emphasizing the shift from agency reliance to internal capability building.

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