Surpassing Annual Conversion Rates in Six Months: A Case Study on Marketing In-housing

Synergy Marketing Inc. (Headquarters: Osaka, Japan; President & CEO: Hiroshi Okudaira) has provided its marketing self-sufficiency support program, 'DX BOOSTER,' to Canon Biz Attenda Inc. Within six months of implementation, the company achieved conversion (CV) numbers exceeding the total for the previous year. Canon Biz Attenda characterizes this milestone as '30 points' out of 100, viewing it as a positive self-assessment that they have reached the 'starting line' for autonomous improvement. This case study illustrates the transformation process of moving away from external dependency and knowledge silos toward an organization that consistently generates results.

Canon Biz Attenda successfully established a system for data-driven decision-making and institutionalized knowledge sharing. Takuya Sakata, General Manager of the BPO Solution Strategy Division, stated, 'We are currently at 30 points. The remaining 70 points represent our potential for further evolution.' Synergy Marketing continues to support companies in achieving marketing autonomy through its 20+ years of expertise.