Iruma City to Launch Regional Revitalization Project with Seibu Railway and "Welcome to Demon School! Iruma-kun"
Key facts
- Iruma City to Launch Regional Revitalization Project with Seibu Railway and "Welcome to Demon School! Iruma-kun"
- Iruma City, Seibu Railway, and a major anime production committee have announced a large-scale tourism collaboration leveraging the name coincidence between the city and the anime protagonist to boost local foot traffic.
- Source: PR Times
- Date: May 28, 2026
Direct answer
Iruma City, Seibu Railway, and a major anime production committee have announced a large-scale tourism collaboration leveraging the name coincidence between the city and the anime protagonist to boost local foot traffic.
- Citation
- Iruma City to Launch Regional Revitalization Project with Seibu Railway and "Welcome to Demon School! Iruma-kun" (May 28, 2026), PR Times
- Source
- PR Times
- Date
- May 28, 2026
Iruma City, Seibu Railway, and a major anime production committee have announced a large-scale tourism collaboration leveraging the name coincidence between the city and the anime protagonist to boost local foot traffic.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 00:11
- 🔍 Collected: May 27, 2026 at 15:20
- 🤖 AI Analyzed: May 27, 2026 at 15:20 (0 min after Collected)
Iruma City, Saitama Prefecture (Mayor: Riichiro Sugishima), in partnership with Seibu Railway Co., Ltd. (President: Shuichiro Ogawa) and the production committee of the anime "Welcome to Demon School! Iruma-kun," will implement a collaborative project titled "Iruma City x Welcome to Demon School! Iruma-kun x Seibu Railway: Devi-Devi Excursion Operation!"
This project was inspired by the shared name between the protagonist "Suzuki Iruma" and the city itself. By appointing the anime characters as the "Iruma City Support Team," the initiative aims to create a sustainable cycle of visitors gathering, walking, and staying within the city. The collaboration represents a strategic alignment between Iruma City's goals for regional enhancement and Seibu Railway's commitment to revitalizing local areas through tourism and cultural promotion.
Project Highlights:
○ Commencing May 27, platform name signs at Seibu Irumashi Station will feature original collaboration designs.
○ The Apopo Shopping District will undergo a "Demon World" transformation, featuring blue thematic lighting and flags representing 15 characters.
○ Future developments include digital stamp rallies via the Seibu Line App, exclusive collaboration tickets, specialized manhole covers, and photo spots throughout the city.
About the Anime:
"Welcome to Demon School! Iruma-kun" follows the growth of Suzuki Iruma, a human boy who becomes the grandson of a great demon. The manga series by Osamu Nishi has surpassed 20 million copies in circulation. The fourth season of the anime is scheduled to broadcast on NHK E-Tele starting April 2026.
About Iruma City:
Located approximately one hour from the Tokyo metropolitan area, Iruma is the primary producer of "Sayama Tea," having won the national award for 20 consecutive years. The city is also home to "Johnson Town," a unique district reflecting American culture, and was designated an "SDGs Future City" in 2022. Under the "Well-being City Iruma" initiative, the local government is actively pursuing public-private partnerships to foster next-generation urban development.
This project was inspired by the shared name between the protagonist "Suzuki Iruma" and the city itself. By appointing the anime characters as the "Iruma City Support Team," the initiative aims to create a sustainable cycle of visitors gathering, walking, and staying within the city. The collaboration represents a strategic alignment between Iruma City's goals for regional enhancement and Seibu Railway's commitment to revitalizing local areas through tourism and cultural promotion.
Project Highlights:
○ Commencing May 27, platform name signs at Seibu Irumashi Station will feature original collaboration designs.
○ The Apopo Shopping District will undergo a "Demon World" transformation, featuring blue thematic lighting and flags representing 15 characters.
○ Future developments include digital stamp rallies via the Seibu Line App, exclusive collaboration tickets, specialized manhole covers, and photo spots throughout the city.
About the Anime:
"Welcome to Demon School! Iruma-kun" follows the growth of Suzuki Iruma, a human boy who becomes the grandson of a great demon. The manga series by Osamu Nishi has surpassed 20 million copies in circulation. The fourth season of the anime is scheduled to broadcast on NHK E-Tele starting April 2026.
About Iruma City:
Located approximately one hour from the Tokyo metropolitan area, Iruma is the primary producer of "Sayama Tea," having won the national award for 20 consecutive years. The city is also home to "Johnson Town," a unique district reflecting American culture, and was designated an "SDGs Future City" in 2022. Under the "Well-being City Iruma" initiative, the local government is actively pursuing public-private partnerships to foster next-generation urban development.
FAQ
When will the collaboration at Irumashi Station begin?
The station signage will be updated to the original collaboration design starting May 27, 2026.
What special features can be found in the local shopping districts?
The Apopo Shopping District features blue lighting inspired by the anime's world and flags showcasing 15 different characters from the series.
Where can visitors find the latest details on future project phases?
Updates will be posted on the Iruma City official website's special event page and through company press releases.