ベル ジャポン株式会社 News Releases

A new release for the first time in about a year! A new addictive flavor inspired by global trends has arrived from Boursin.

Bel Japon Co., Ltd. will release "Boursin Hot Honey," a new flavor of its fresh cheese "Boursin," na… · 2026-06-10

Onigiri x Kiri® = 'Oni Kiri'! Collaboration with 4 Onigiri Specialty Brands, Launching 11 'Kiri' Rice Ball Varieties Across 8 Stores

Bel Japon is launching a collaboration for its 'Oni Kiri' campaign, featuring 11 unique rice ball va… · 2026-06-01

Onigiri × Kiri® = 'OmiKiri' is Born! 'OmiKiri Photo Submission Campaign' to be Held from April 1, Offering a Chance to Win a Special OmiKiri® Mold

Bel Japon will launch a new 'OmiKiri' campaign from April, featuring its No.1 cream cheese brand 'Ki… · 2026-04-01

Onigiri × Kiri® = 'OmiKiri' is Born! 'OmiKiri Photo Submission Campaign' to be Held from April 1, Offering a Chance to Win a Special OmiKiri® Mold

Bel Japon will launch a new 'OmiKiri' campaign from April, featuring its No.1 cream cheese brand 'Ki… · 2026-04-01

Onigiri × Kiri® = "OniKiri" is Born! "OniKiri Photo Submission Campaign" to Win Exclusive OniKiri® Molds Starts April 1st

Bel Japon announces "OniKiri," a new way to enjoy rice balls with Kiri® cream cheese, launching a ph… · 2026-04-01