Onigiri x Kiri® = 'Oni Kiri'! Collaboration with 4 Onigiri Specialty Brands, Launching 11 'Kiri' Rice Ball Varieties Across 8 Stores
Bel Japon is launching a collaboration for its 'Oni Kiri' campaign, featuring 11 unique rice ball varieties using Kiri cream cheese at 8 specialty stores starting June 1, 2026. Four brands—Yamataro, Ichiryu Manpuku, Onigily Cafe, and NIGICHA—will offer these limited-time items to showcase the versatility of Kiri in Japanese cuisine.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 11:28 (28 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:36 (7h 7m after Collected)
Bel Japon K.K. is launching its 'Oni Kiri' campaign, which combines its top-selling Kiri cream cheese with onigiri. Following the release of recipe videos on its website and social media since April, the company will begin selling 'Oni Kiri' products at 8 locations across 4 specialty onigiri brands starting June 1, 2026. As the No. 1 cream cheese brand in Japan for over 40 years, Kiri has been loved by all generations. With the recent rise in onigiri specialty shops and diverse ingredients, the 'cheese x onigiri' combination has become a trending topic on social media. To bring this 'delicious revolution' to dining out, Bel Japon has partnered with four unique onigiri brands. Professional chefs have maximized the rich, creamy texture of Kiri, blending it with carefully selected Japanese ingredients. From authentic flavors to photogenic items, the lineup showcases the infinite possibilities of Kiri. We invite you to visit these stores and find your own favorite 'Oni Kiri'.
FAQ
Can this campaign be applied to the Taiwanese rice ball market?
Yes, cheese-filled rice balls are popular in Taiwan, and similar collaborations could yield high marketing results.