Onigiri × Kiri® = 'OmiKiri' is Born! 'OmiKiri Photo Submission Campaign' to be Held from April 1, Offering a Chance to Win a Special OmiKiri® Mold
Bel Japon will launch a new 'OmiKiri' campaign from April, featuring its No.1 cream cheese brand 'Kiri'. The campaign includes the release of 'OmiKiri' recipe videos on its website and social media, and an 'OmiKiri Photo Submission Campaign' starting April 1, 2026, where participants can win a special OmiKiri® mold.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 14:15 (477h 27m after Collected)
Bel Japon Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Aytekin Yildiz; hereinafter "Bel Japon") will launch a new "OmiKiri" campaign from April for its No.1 cream cheese brand "Kiri"※1. Alongside this, "OmiKiri" recipe videos and more will be released on its website and social media, and an "OmiKiri Photo Submission Campaign" will be held from Wednesday, April 1, 2026.
## The "OmiKiri" Campaign Begins!
"Kiri," the No.1 cream cheese brand※1, has been loved in Japan for over 40 years by people of all ages. In recent years, the onigiri market continues to expand due to an increase in specialty onigiri shops, mainly around terminal stations and airports, and a wider variety of fillings. As "onigiri" diversifies and gains renewed attention with high-end onigiri and "evolved" onigiri that focus on ingredients, seasoning, shape, and appearance, the combination of "cheese × onigiri" is already a hot topic on social media.
Therefore, "Kiri" proposes "OmiKiri," which leverages its creamy taste that pairs well with any ingredient, expanding the possibilities of familiar onigiri deliciousness. Just one Kiri inspires your usual onigiri. The simple encounter of "Japanese × Kiri" will revolutionize deliciousness. It's easy to make: simply add one piece of "Kiri" to your favorite onigiri. Enjoy the encounter with "OmiKiri" through the wide versatility of "Kiri," from easy and simple arrangements to collaborations with local ingredients.
With the start of this initiative, from April, a variety of "OmiKiri" recipe videos, from classic to unique local arrangements, will be successively released via social media and YouTube.
※1 Intage SRI Cream Cheese Market, March 2025 - February 2026, cumulative sales amount.
## 13 Types of "OmiKiri" Recipes Released
"OmiKiri" recipes are published on the Bel Japon official website. A total of 13 types of "OmiKiri" recipes are available, including classic arrangements, local "OmiKiri" combined with smoked radish pickles, mentaiko, and takoyaki, as well as unique ones using zunda, sweet chestnuts, and prosciutto.
URL: https://www.bel-japon.com/belrecipe/kiri.html
**Salmon Butter OmiKiri®**
This dish combines classic salmon and butter soy sauce with the creaminess of "Kiri" for an even richer and deeper flavor.
[Ingredients (for 2 onigiri)]
・Kiri Creamy Portion: 2 pieces
## The "OmiKiri" Campaign Begins!
"Kiri," the No.1 cream cheese brand※1, has been loved in Japan for over 40 years by people of all ages. In recent years, the onigiri market continues to expand due to an increase in specialty onigiri shops, mainly around terminal stations and airports, and a wider variety of fillings. As "onigiri" diversifies and gains renewed attention with high-end onigiri and "evolved" onigiri that focus on ingredients, seasoning, shape, and appearance, the combination of "cheese × onigiri" is already a hot topic on social media.
Therefore, "Kiri" proposes "OmiKiri," which leverages its creamy taste that pairs well with any ingredient, expanding the possibilities of familiar onigiri deliciousness. Just one Kiri inspires your usual onigiri. The simple encounter of "Japanese × Kiri" will revolutionize deliciousness. It's easy to make: simply add one piece of "Kiri" to your favorite onigiri. Enjoy the encounter with "OmiKiri" through the wide versatility of "Kiri," from easy and simple arrangements to collaborations with local ingredients.
With the start of this initiative, from April, a variety of "OmiKiri" recipe videos, from classic to unique local arrangements, will be successively released via social media and YouTube.
※1 Intage SRI Cream Cheese Market, March 2025 - February 2026, cumulative sales amount.
## 13 Types of "OmiKiri" Recipes Released
"OmiKiri" recipes are published on the Bel Japon official website. A total of 13 types of "OmiKiri" recipes are available, including classic arrangements, local "OmiKiri" combined with smoked radish pickles, mentaiko, and takoyaki, as well as unique ones using zunda, sweet chestnuts, and prosciutto.
URL: https://www.bel-japon.com/belrecipe/kiri.html
**Salmon Butter OmiKiri®**
This dish combines classic salmon and butter soy sauce with the creaminess of "Kiri" for an even richer and deeper flavor.
[Ingredients (for 2 onigiri)]
・Kiri Creamy Portion: 2 pieces