BEENOS Solutions Releases 'Anime x Cross-border EC Report'
Analyzing global purchasing trends of Japanese anime goods based on Buyee data. 'Tamon-kun' topped the new 2026 Q1 releases, while 'Pokemon' took the annual #1 spot for 2025.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 00:00
- 🔍 Collected: May 22, 2026 at 15:31
- 🤖 AI Analyzed: May 28, 2026 at 13:49 (142h 17m after Collected)
BEENOS Solutions Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Teppei Honma), a BEENOS Group company that supports the implementation of cross-border e-commerce and the overseas expansion of Japanese content, has compiled the 'Anime x Cross-border EC Report.' By disclosing purchase trends for anime merchandise on the cross-border EC support service 'Buyee,' the company aims to help Japanese businesses take on the challenge of international sales.
■ 'Tamon-kun Ima Dotchi!?' Topped Sales Among Anime Released in Q1 2026
For anime whose first series began broadcasting or streaming between January and March 2026, 'Tamon-kun Ima Dotchi!?' saw the highest volume of related merchandise purchased on Buyee. Second place was 'mofusand,' and third was 'Chou Kaguya-hime!'.
▼ #1: Tamon-kun Ima Dotchi!?
- Popular Items: 'Acrylic goods' are the most purchased. Cards such as illustrations and photos, as well as bonus items from anime commemorative fairs, are also widely circulated.
- Popular Character: 'Tamon Fukuhara' is overwhelmingly popular. High demand for different forms like Jime-hara, Yami-hara, and Ike-hara is a key feature.
- Price: The median purchase price is 2,994 JPY. Items range from a few hundred to tens of thousands of yen.
- Regions: 1st Taiwan, 2nd USA, 3rd Hong Kong.
- Demographics: Gender split is 52.7% female and 47.3% male; 61.7% are in their 20s.
- Trend: Sales peaked on March 28, the date the final episode (Ep 13) aired.
▼ #2: mofusand
- Popular Items: 'Plush toys and mascots' hold an overwhelming share. Sales volume in Q1 (Jan-Mar) surged approximately 2.7x compared to the previous quarter following the anime adaptation.
- Popular Character: In addition to the classic 'Shark-nyan,' many collaboration goods with Sanrio and Hibiya Kadan were purchased.
- Price: The median purchase price is 2,399 JPY.
- Regions: 1st Hong Kong, 2nd USA, 3rd Germany.
- Demographics: 65.0% female, 35.0% male. Fans are predominantly in their 30s.
- Trend: Peaked on March 28 when exclusive collaboration goods with Ultraman were pre-sold at Anime Japan 2026.
▼ #3: Chou Kaguya-hime!
- Popular Items: Acrylic stands are the top choice, with rich variations including large, diorama, and aurora versions.
- Popular Character: The protagonist 'Kaguya' is #1, followed closely by 'Yachiyo Tsukimi.'
- Price: The median purchase price is 3,499 JPY, the highest among the top three.
- Regions: 1st Taiwan, 2nd South Korea, 3rd Hong Kong. Taiwan's share is particularly dominant.
- Demographics: 24.7% female, 75.3% male. Fans are mostly in their 20s.
- Trend: Sales spiked on February 20, the first day of a one-week limited theatrical release, driven by demand for visitor bonuses.
■ Pokemon Series Topped Annual Anime Sales for 2025
The top anime series for merchandise purchases in 2025 were 1st 'Pokemon Series,' 2nd 'One Piece Series,' and 3rd 'Dragon Ball Series.' A common feature among these is the popularity of 'Trading Cards.' 4th-ranked 'Demon Slayer' made headlines as its overseas box office revenue (77.7 billion yen) significantly exceeded its domestic revenue (40.2 billion yen), with total global revenue surpassing 117.9 billion yen.
■ 'Tamon-kun Ima Dotchi!?' Topped Sales Among Anime Released in Q1 2026
For anime whose first series began broadcasting or streaming between January and March 2026, 'Tamon-kun Ima Dotchi!?' saw the highest volume of related merchandise purchased on Buyee. Second place was 'mofusand,' and third was 'Chou Kaguya-hime!'.
▼ #1: Tamon-kun Ima Dotchi!?
- Popular Items: 'Acrylic goods' are the most purchased. Cards such as illustrations and photos, as well as bonus items from anime commemorative fairs, are also widely circulated.
- Popular Character: 'Tamon Fukuhara' is overwhelmingly popular. High demand for different forms like Jime-hara, Yami-hara, and Ike-hara is a key feature.
- Price: The median purchase price is 2,994 JPY. Items range from a few hundred to tens of thousands of yen.
- Regions: 1st Taiwan, 2nd USA, 3rd Hong Kong.
- Demographics: Gender split is 52.7% female and 47.3% male; 61.7% are in their 20s.
- Trend: Sales peaked on March 28, the date the final episode (Ep 13) aired.
▼ #2: mofusand
- Popular Items: 'Plush toys and mascots' hold an overwhelming share. Sales volume in Q1 (Jan-Mar) surged approximately 2.7x compared to the previous quarter following the anime adaptation.
- Popular Character: In addition to the classic 'Shark-nyan,' many collaboration goods with Sanrio and Hibiya Kadan were purchased.
- Price: The median purchase price is 2,399 JPY.
- Regions: 1st Hong Kong, 2nd USA, 3rd Germany.
- Demographics: 65.0% female, 35.0% male. Fans are predominantly in their 30s.
- Trend: Peaked on March 28 when exclusive collaboration goods with Ultraman were pre-sold at Anime Japan 2026.
▼ #3: Chou Kaguya-hime!
- Popular Items: Acrylic stands are the top choice, with rich variations including large, diorama, and aurora versions.
- Popular Character: The protagonist 'Kaguya' is #1, followed closely by 'Yachiyo Tsukimi.'
- Price: The median purchase price is 3,499 JPY, the highest among the top three.
- Regions: 1st Taiwan, 2nd South Korea, 3rd Hong Kong. Taiwan's share is particularly dominant.
- Demographics: 24.7% female, 75.3% male. Fans are mostly in their 20s.
- Trend: Sales spiked on February 20, the first day of a one-week limited theatrical release, driven by demand for visitor bonuses.
■ Pokemon Series Topped Annual Anime Sales for 2025
The top anime series for merchandise purchases in 2025 were 1st 'Pokemon Series,' 2nd 'One Piece Series,' and 3rd 'Dragon Ball Series.' A common feature among these is the popularity of 'Trading Cards.' 4th-ranked 'Demon Slayer' made headlines as its overseas box office revenue (77.7 billion yen) significantly exceeded its domestic revenue (40.2 billion yen), with total global revenue surpassing 117.9 billion yen.
FAQ
2026年1月-3月に第1期が公開されたアニメで、Buyeeでの購入件数が最も多かった作品は？
『多聞くん今どっち!?』が第1位です。人気キャラクター「福原多聞」のアクリルグッズなどが、台湾やアメリカ、香港を中心に多く購入されています。
『mofusand』の越境ECにおける購入動向の特徴は？
アニメ化された2026年1-3月の購入件数が前四半期比で約2.7倍に伸長しました。「サメにゃん」などのぬいぐるみが人気で、香港、アメリカ、ドイツからの購入が目立ちます。
『超かぐや姫！』が最も売れている地域と、購入者の属性は？
台湾でのシェアが圧倒的です。購入者の75.3%が男性で、年代は20代が最多となっています。劇場版公開初日に入場者特典目的の購入ピークが発生しました。
2025年年間に最もアニメグッズが購入された作品シリーズは？
1位は『ポケットモンスターシリーズ』、2位は『ワンピースシリーズ』、3位は『ドラゴンボールシリーズ』です。いずれもトレーディングカードの展開が共通しています。
『鬼滅の刃』の興行収入における海外市場の比率は？
全世界累計興行収入1,179億円のうち、海外興行収入が777億円（約66%）を占めており、国内（402億円）を大きく上回る圧倒的な海外人気を示しています。