BEENOS Solutions Releases 'Anime x Cross-border EC Report'

BEENOS Solutions Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Teppei Honma), a BEENOS Group company that supports the implementation of cross-border e-commerce and the overseas expansion of Japanese content, has compiled the 'Anime x Cross-border EC Report.' By disclosing purchase trends for anime merchandise on the cross-border EC support service 'Buyee,' the company aims to help Japanese businesses take on the challenge of international sales.

'Tamon-kun Ima Dotchi!?' Topped Sales Among Anime Released in Q1 2026 For anime whose first series began broadcasting or streaming between January and March 2026, 'Tamon-kun Ima Dotchi!?' saw the highest volume of related merchandise purchased on Buyee. Second place was 'mofusand,' and third was 'Chou Kaguya-hime!'.

▼ #1: Tamon-kun Ima Dotchi!? - Popular Items: 'Acrylic goods' are the most purchased. Cards such as illustrations and photos, as well as bonus items from anime commemorative fairs, are also widely circulated. - Popular Character: 'Tamon Fukuhara' is overwhelmingly popular. High demand for different forms like Jime-hara, Yami-hara, and Ike-hara is a key feature. - Price: The median purchase price is 2,994 JPY. Items range from a few hundred to tens of thousands of yen. - Regions: 1st Taiwan, 2nd USA, 3rd Hong Kong. - Demographics: Gender split is 52.7% female and 47.3% male; 61.7% are in their 20s. - Trend: Sales peaked on March 28, the date the final episode (Ep 13) aired.

▼ #2: mofusand - Popular Items: 'Plush toys and mascots' hold an overwhelming share. Sales volume in Q1 (Jan-Mar) surged approximately 2.7x compared to the previous quarter following the anime adaptation. - Popular Character: In addition to the classic 'Shark-nyan,' many collaboration goods with Sanrio and Hibiya Kadan were purchased. - Price: The median purchase price is 2,399 JPY. - Regions: 1st Hong Kong, 2nd USA, 3rd Germany. - Demographics: 65.0% female, 35.0% male. Fans are predominantly in their 30s. - Trend: Peaked on March 28 when exclusive collaboration goods with Ultraman were pre-sold at Anime Japan 2026.

▼ #3: Chou Kaguya-hime! - Popular Items: Acrylic stands are the top choice, with rich variations including large, diorama, and aurora versions. - Popular Character: The protagonist 'Kaguya' is #1, followed closely by 'Yachiyo Tsukimi.' - Price: The median purchase price is 3,499 JPY, the highest among the top three. - Regions: 1st Taiwan, 2nd South Korea, 3rd Hong Kong. Taiwan's share is particularly dominant. - Demographics: 24.7% female, 75.3% male. Fans are mostly in their 20s. - Trend: Sales spiked on February 20, the first day of a one-week limited theatrical release, driven by demand for visitor bonuses.

Pokemon Series Topped Annual Anime Sales for 2025 The top anime series for merchandise purchases in 2025 were 1st 'Pokemon Series,' 2nd 'One Piece Series,' and 3rd 'Dragon Ball Series.' A common feature among these is the popularity of 'Trading Cards.' 4th-ranked 'Demon Slayer' made headlines as its overseas box office revenue (77.7 billion yen) significantly exceeded its domestic revenue (40.2 billion yen), with total global revenue surpassing 117.9 billion yen.