BASE FOOD Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells fully nutritious staple foods, is pleased to announce that it has signed a supplier agreement with Shudai Harada, a boxing featherweight (57kg class) athlete, as part of its "BASE UP SPORTS PROJECT" to support "base-up" for healthy body building and improved sports performance.
Support for Various Activities through the "BASE UP SPORTS PROJECT"
BASE FOOD is engaged in the "BASE UP PROJECT," an initiative aimed at realizing a "society where everyone shines in their own way and is filled with smiles," by supporting the "base-up" of mind and body health through the incorporation of fully nutritious foods into daily life in scenes such as sports, music, art, and culture.
This time, Shudai Harada has agreed to participate in the "BASE UP SPORTS PROJECT" within this initiative, leading to the realization of this supplier agreement. Moving forward, we plan to provide various "BASE FOOD" series as nutritional support for Shudai Harada, and to widely collaborate on various activities, including cooperation in various events and awareness campaigns on "Nutrition and Sports Performance."
【Profile】
Belongs to Ohashi Boxing Gym. He has gained experience in domestic and international competitions, including winning the All Japan Boxing Championships, and is dedicated to his sport daily with the goal of participating in the LA Olympics.
In his competitions, he values the spirit of never giving up until the end and fights with the belief of repaying the gratitude of those who support him with results. He will continue to challenge himself, aiming to become a world-class athlete.
Instagram: https://www.instagram.com/shudai__samurai/
<Comment>
I am pleased to announce that I have signed a supplier agreement with BASE FOOD.
As I continue to compete at the top level, I strongly feel the importance of daily meals and conditioning. In this context, BASE FOOD, which allows for easy nutrient intake, is a great support for my athletic career.
From now on, I will not only aim to achieve results in my competitions but also share information about the real diet and physical training of an athlete, and deliver the appeal of BASE FOOD to many people!
I am grateful to everyone who always supports me, and I will continue to challenge myself with all my might towards the world stage. I appreciate your continued support.
"BASE UP PROJECT" Overview
This project, with the desire "Tomorrow's smiles together with everyone," supports and assists people active in scenes such as sports, music, art, and culture, those who enjoy them, those working hard to achieve their dreams, and the realization of a sustainable society, from the aspects of "nutrition" and "health."
"BASE UP SPORTS PROJECT" Overview
This project supports the "base-up" of healthy body building and improved sports performance by encouraging the daily incorporation of the smart fully nutritious food "BASE FOOD" in various sports scenes and for body making.
<Recruiting Participants for "BASE UP SPORTS Supplier" for Sports Athletes/Teams/Organizations>
As an initiative to support the "base-up" of sports performance, we will provide "BASE FOOD" products and conduct various support activities for sports athletes, teams, and organizations, both professional and amateur. Supplier activities will include "Supplier Agreements" for medium-to-long-term support and "Supplier Programs" for short-term support, such as sampling opportunities for active sports enthusiasts of all ages to experience the fully nutritious food "BASE FOOD."
*For application methods, recruitment periods, and terms and conditions, please check our official note (https://note.basefood.co.jp/m/mf363ff308d08).
<List of "BASE UP SPORTS Supplier Agreements" (as of current date)>
Sport
Name
Affiliation
Soccer
Yuki Otsu
Former Jubilo Iwata
Soccer
Hiroki Sakai
Oakland FC (Australia 1st Division)
Soccer
Ryo Germain
Sanfrecce Hiroshima
Soccer
Shinnosuke Nakatani
Gamba Osaka
Soccer
Ryoma Watanabe
Urawa Reds
Soccer
Hideo Hashimoto
Former Gamba Osaka, Former Vissel Kobe, Former Cerezo Osaka, Former AC Nagano Parceiro, Former Tokyo Verdy, Former FC Imabari, Former Okoshiyasu Kyoto AC
Soccer
Daniel Schmidt
Nagoya Grampus
Soccer
Kōta Nakayama
RB Omiya Ardija
Soccer
Miharu Mashiro
NTV Tokyo Verdy Beleza
Soccer
Miyu Matsunaga
NTV Tokyo Verdy Beleza
Soccer
Mayu Yamamoto
Excelsior (Netherlands 1st Division)
Soccer
Tamaki Kiyomura
Shonan Bellmare Women
Soccer
Nankatsu SC
-
Soccer
SHIBUYA CITY FC
-
Soccer
VONDS Ichihara FC
-
Soccer
EDO ALL UNITED
-
Soccer
Thespakusatsu Gunma Luminous
-
Soccer
Rubina Yokkaichi
-
Soccer
Toyo University Athletic Association Soccer Club Men's Division
-
Soccer
Toyo University Athletic Association Soccer Club Women's Division
-
Soccer
Ikuei University Men's Soccer Club
-
Soccer
J.League
*Future Development Partner Agreement
Soccer
Joga Sports College
-
Deaf Soccer
Kento Nakaï
Tokyo Deaf Football Club, Tokyo United FC Plus
Soccer/3x3 Basketball/Cheerleaders/American Football/Blind Soccer
Shinagawa CC
-
Basketball
Naoki Uto
Toyama Grouses
Basketball
Daichi Nomoto
Shiga Lakes
Basketball
Shota Osaki
Tachikawa Dice
Basketball
Maki Takada
Denso Iris
Basketball
Ramu Tokashiki
Aishin Wings
Basketball
Sayaka Okamoto
Aishin Wings
Basketball
Asami Yoshida
Aishin Wings
Basketball
Kotaro Hisaoka
Ibaraki Robots
Basketball
Shinnosuke Tokugawa
Tokyo United Basketball Club
Basketball
Kazuki Kamizato
Aomori Watts
Basketball
Taito Nakaō
Nagoya Diamond Dolphins
Basketball
Keisuke Masuda
Veltex Shizuoka
Basketball
Ryota Ito
Ehime Orange Vikings
Basketball
Ryusei Abe
Yamagata Wyverns
Basketball
Takuma Morita
Velz Wakayama
Basketball
Kōnosuke Tanaka
Tokyo United Basketball Club
Basketball
Fighting Eagles Nagoya
-
Basketball
Aomori Watts
-
Basketball
Saitama Broncos
-
Basketball
Tokyo University of Health Sciences Women's Basketball Club "Wizards"
-
Basketball
Fujisawa Meisei High School Basketball Club "BONDCROWS"
-
Basketball
PROJECT GLP
-
Wheelchair Basketball
Mari Amimoto
Cocktail / Itami Super Phoenix
Volleyball
Kotomi Osaki
Denso Airybees
Volleyball
VC Nagano Tridents
-
Volleyball
Tokyo Great Bears
-
Volleyball
Hokkaido Yellow Stars
-
Beach Soccer
Mao Ushiku
Casarano Femenino (Spain 1st Division) / Dolore Fukuoka Venus
Beach Soccer
Averda Kumamoto BS
-
Beach Volleyball
Maya Sawame
Mirai Lab Bio Science Co., Ltd.
Rugby
Shunta Nakamura
Yokohama Canon Eagles
Rugby
Anzu Yoshida
Mitsubishi Heavy Industries Sagamihara Dynaboars
Rugby
Ryoko Shibata
Meijiyasuda Life Hollyz
Rugby
Hakuoh University Rugby Club
-
Rugby
Meiji Gakuin University Athletic Association Rugby Club
-
Wheelchair Rugby
Hitoshi Ogawa
BLITZ
American Football
University of Tsukuba Athletic Association American Football Club
-
Tennis
Daisuke Sumizawa
Expert Power Shizuoka
Tennis
Jumpei Yamazaki
-
Tennis
Riko Kikukawa
-
Soft Tennis
Takaki Matsu
NTT Nishinihon Corporation
Handball
Rennosuke Tokuda
Alba Mos Osaka
Handball
Riku Maeda
Alba Mos Osaka
Handball
Mizuki Hosoe
Kumamoto Blue Stepin Dies
Handball
Kotomi Kida
Bekament BB (Serbia)
Handball
Sora Ishikawa
Super Amara Berabera (Spain)
Handball
Rikkyo University Athletic Association Handball Club
-
Wheelchair Handball
Knockü Sports Club
-
Baseball
Vitor Ito
-
Water Polo
VIOLET STARRS
-
Badminton
Gifu Bluvic
-
Lacrosse
Shinya Tateishi
FALCONS
Lacrosse
Jaguars
-
Pickleball
Yuta Yoshida
-
Swimming
Ryo Higuchi
-
Track and Field
Kanto Gakuin University Track and Field Club
-
Boxing
Seon Okazawa
-
Boxing
Shudai Harada
Ohashi Boxing Gym
Sport Climbing
Kento Yamaguchi
-
Freestyle Football
AKI (Satoshi Komine)
-
Parkour
Kenta Tsuboi
Tokyo Verdy Parkour
Parkour
Shun Tamidani
Tokyo Verdy Parkour
Jump Rope
Michael
-
Dance
dip BATTLES
-
Ice Hockey
Tsukisa Sano
KalPa (Finnish Domestic League)
Ice Hockey
SEIBU Princess Rabbits
-
Snowboard Alpine
Nao Kanematsu
-
Snowboard (Freeride)
Yuuki Takeuchi
-
Ski/Snowboard
Nippon Sport Science University Gakuyukai Ski and Snowboard Club
-
Figure Skating
Kao Miura
-
Horse Racing
Arata Saito
Takayuki Yasuda Stable
Horse Racing
Akira Sugawara
Noboru Takagi Stable
Surfing
Daiki Tanaka
-
Canoeing
Shuhei Hachisuka
-
Mixed Martial Arts
Noriyoshi Umehara
Reversal Gym Musashikosugi
Weightlifting
Koji Morita
-
Speed Climbing
Shuto Fujino
-
Trampoline
Daiki Kishi
-
Trampoline
Daisho Yamada
Tochigi Prefecture Sports Association
Trampoline
Ryosuke Sakai
Steady Japan Inc.
Fencing
Itsuki Wakita
Numazu Shinkin Bank
Fencing
Kazuki Iimura
-
Yoga
STUDIO BREATH
-
eSports
Blue United eFC
-
▶︎Inquiries regarding "BASE UP SPORTS Supplier Agreement" and "BASE UP SPORTS Supplier Program": info@baseupsports-project.com
What is the smart fully nutritious food "BASE FOOD"?
"BASE FOOD" is a fully nutritious staple food that provides one-third of the daily required nutrients in a balanced way per meal. Using carefully selected ingredients, mainly from natural sources such as whole grains, soybeans, and chia seeds, we achieve nutritional balance and deliciousness through our unique technology in formulation and manufacturing. It is a smart food that provides 33 types of nutrients required daily, including protein, dietary fiber, and 26 types of vitamins and minerals.
Since its launch in February 2017, we have expanded our series to include BASE PASTA, BASE BREAD, BASE YAKISOBA, BASE RAMEN, BASE Cookies, and BASE Pancake Mix. The cumulative sales have exceeded 300 million bags (as of March 2026), and the cumulative number of regular subscribers has surpassed 1 million (as of November 2025).
BASE FOOD Co., Ltd. Overview
Our company is a food tech company that started in 2016 with the mission of "Innovating staple foods and making health a given." As a pioneer of fully nutritious food in Japan, we propose new staple foods that satisfy "convenience, deliciousness, and health," aiming to create a society where everyone can enjoy their meals and health is a given.
Established: April 5, 2016
Headquarters: 5-25-2 Nakameguro, Meguro-ku, Tokyo
Representative: Shun Hashimoto
Business Activities: Development and sales of fully nutritious foods, etc.
URL: https://basefood.co.jp
*1 Per serving (2 bags of BASE BREAD, 4 bags of BASE Cookies, 2 servings of BASE YAKISOBA, 2 servings of BASE RAMEN (including approximately 110g of soup after preparation per serving), 1 bag of BASE Pancake Mix cooked with 1 medium egg and 100ml of milk (unadjusted)), based on the Nutrition Labeling Standards, it contains one-third or more of the daily standard values for all nutrients except fat, saturated fatty acids, carbohydrates, and sodium.
FACT BOX
- Source: PR TIMES
- Category: 契約
- Organizations: BASE UP SPORTS PROJECT / BASE FOOD / BASE UP PROJECT