BASE FOOD Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells fully nutritious staple foods, is pleased to announce that it has signed a supplier agreement with Shudai Harada, a boxing featherweight (57kg class) athlete, as part of its "BASE UP SPORTS PROJECT" to support "base-up" for healthy body building and improved sports performance.

Support for Various Activities through the "BASE UP SPORTS PROJECT"

BASE FOOD is engaged in the "BASE UP PROJECT," an initiative aimed at realizing a "society where everyone shines in their own way and is filled with smiles," by supporting the "base-up" of mind and body health through the incorporation of fully nutritious foods into daily life in scenes such as sports, music, art, and culture.

This time, Shudai Harada has agreed to participate in the "BASE UP SPORTS PROJECT" within this initiative, leading to the realization of this supplier agreement. Moving forward, we plan to provide various "BASE FOOD" series as nutritional support for Shudai Harada, and to widely collaborate on various activities, including cooperation in various events and awareness campaigns on "Nutrition and Sports Performance."

【Profile】

Belongs to Ohashi Boxing Gym. He has gained experience in domestic and international competitions, including winning the All Japan Boxing Championships, and is dedicated to his sport daily with the goal of participating in the LA Olympics.

In his competitions, he values the spirit of never giving up until the end and fights with the belief of repaying the gratitude of those who support him with results. He will continue to challenge himself, aiming to become a world-class athlete.

Instagram: https://www.instagram.com/shudai__samurai/

<Comment>

I am pleased to announce that I have signed a supplier agreement with BASE FOOD.

As I continue to compete at the top level, I strongly feel the importance of daily meals and conditioning. In this context, BASE FOOD, which allows for easy nutrient intake, is a great support for my athletic career.

From now on, I will not only aim to achieve results in my competitions but also share information about the real diet and physical training of an athlete, and deliver the appeal of BASE FOOD to many people!

I am grateful to everyone who always supports me, and I will continue to challenge myself with all my might towards the world stage. I appreciate your continued support.

"BASE UP PROJECT" Overview

This project, with the desire "Tomorrow's smiles together with everyone," supports and assists people active in scenes such as sports, music, art, and culture, those who enjoy them, those working hard to achieve their dreams, and the realization of a sustainable society, from the aspects of "nutrition" and "health."

"BASE UP SPORTS PROJECT" Overview

This project supports the "base-up" of healthy body building and improved sports performance by encouraging the daily incorporation of the smart fully nutritious food "BASE FOOD" in various sports scenes and for body making.

<Recruiting Participants for "BASE UP SPORTS Supplier" for Sports Athletes/Teams/Organizations>

As an initiative to support the "base-up" of sports performance, we will provide "BASE FOOD" products and conduct various support activities for sports athletes, teams, and organizations, both professional and amateur. Supplier activities will include "Supplier Agreements" for medium-to-long-term support and "Supplier Programs" for short-term support, such as sampling opportunities for active sports enthusiasts of all ages to experience the fully nutritious food "BASE FOOD."

*For application methods, recruitment periods, and terms and conditions, please check our official note (https://note.basefood.co.jp/m/mf363ff308d08).

<List of "BASE UP SPORTS Supplier Agreements" (as of current date)>

Sport

Name

Affiliation

Soccer

Yuki Otsu

Former Jubilo Iwata

Soccer

Hiroki Sakai

Oakland FC (Australia 1st Division)

Soccer

Ryo Germain

Sanfrecce Hiroshima

Soccer

Shinnosuke Nakatani

Gamba Osaka

Soccer

Ryoma Watanabe

Urawa Reds

Soccer

Hideo Hashimoto

Former Gamba Osaka, Former Vissel Kobe, Former Cerezo Osaka, Former AC Nagano Parceiro, Former Tokyo Verdy, Former FC Imabari, Former Okoshiyasu Kyoto AC

Soccer

Daniel Schmidt

Nagoya Grampus

Soccer

Kōta Nakayama

RB Omiya Ardija

Soccer

Miharu Mashiro

NTV Tokyo Verdy Beleza

Soccer

Miyu Matsunaga

NTV Tokyo Verdy Beleza

Soccer

Mayu Yamamoto

Excelsior (Netherlands 1st Division)

Soccer

Tamaki Kiyomura

Shonan Bellmare Women

Soccer

Nankatsu SC

-

Soccer

SHIBUYA CITY FC

-

Soccer

VONDS Ichihara FC

-

Soccer

EDO ALL UNITED

-

Soccer

Thespakusatsu Gunma Luminous

-

Soccer

Rubina Yokkaichi

-

Soccer

Toyo University Athletic Association Soccer Club Men's Division

-

Soccer

Toyo University Athletic Association Soccer Club Women's Division

-

Soccer

Ikuei University Men's Soccer Club

-

Soccer

J.League

*Future Development Partner Agreement

Soccer

Joga Sports College

-

Deaf Soccer

Kento Nakaï

Tokyo Deaf Football Club, Tokyo United FC Plus

Soccer/3x3 Basketball/Cheerleaders/American Football/Blind Soccer

Shinagawa CC

-

Basketball

Naoki Uto

Toyama Grouses

Basketball

Daichi Nomoto

Shiga Lakes

Basketball

Shota Osaki

Tachikawa Dice

Basketball

Maki Takada

Denso Iris

Basketball

Ramu Tokashiki

Aishin Wings

Basketball

Sayaka Okamoto

Aishin Wings

Basketball

Asami Yoshida

Aishin Wings

Basketball

Kotaro Hisaoka

Ibaraki Robots

Basketball

Shinnosuke Tokugawa

Tokyo United Basketball Club

Basketball

Kazuki Kamizato

Aomori Watts

Basketball

Taito Nakaō

Nagoya Diamond Dolphins

Basketball

Keisuke Masuda

Veltex Shizuoka

Basketball

Ryota Ito

Ehime Orange Vikings

Basketball

Ryusei Abe

Yamagata Wyverns

Basketball

Takuma Morita

Velz Wakayama

Basketball

Kōnosuke Tanaka

Tokyo United Basketball Club

Basketball

Fighting Eagles Nagoya

-

Basketball

Aomori Watts

-

Basketball

Saitama Broncos

-

Basketball

Tokyo University of Health Sciences Women's Basketball Club "Wizards"

-

Basketball

Fujisawa Meisei High School Basketball Club "BONDCROWS"

-

Basketball

PROJECT GLP

-

Wheelchair Basketball

Mari Amimoto

Cocktail / Itami Super Phoenix

Volleyball

Kotomi Osaki

Denso Airybees

Volleyball

VC Nagano Tridents

-

Volleyball

Tokyo Great Bears

-

Volleyball

Hokkaido Yellow Stars

-

Beach Soccer

Mao Ushiku

Casarano Femenino (Spain 1st Division) / Dolore Fukuoka Venus

Beach Soccer

Averda Kumamoto BS

-

Beach Volleyball

Maya Sawame

Mirai Lab Bio Science Co., Ltd.

Rugby

Shunta Nakamura

Yokohama Canon Eagles

Rugby

Anzu Yoshida

Mitsubishi Heavy Industries Sagamihara Dynaboars

Rugby

Ryoko Shibata

Meijiyasuda Life Hollyz

Rugby

Hakuoh University Rugby Club

-

Rugby

Meiji Gakuin University Athletic Association Rugby Club

-

Wheelchair Rugby

Hitoshi Ogawa

BLITZ

American Football

University of Tsukuba Athletic Association American Football Club

-

Tennis

Daisuke Sumizawa

Expert Power Shizuoka

Tennis

Jumpei Yamazaki

-

Tennis

Riko Kikukawa

-

Soft Tennis

Takaki Matsu

NTT Nishinihon Corporation

Handball

Rennosuke Tokuda

Alba Mos Osaka

Handball

Riku Maeda

Alba Mos Osaka

Handball

Mizuki Hosoe

Kumamoto Blue Stepin Dies

Handball

Kotomi Kida

Bekament BB (Serbia)

Handball

Sora Ishikawa

Super Amara Berabera (Spain)

Handball

Rikkyo University Athletic Association Handball Club

-

Wheelchair Handball

Knockü Sports Club

-

Baseball

Vitor Ito

-

Water Polo

VIOLET STARRS

-

Badminton

Gifu Bluvic

-

Lacrosse

Shinya Tateishi

FALCONS

Lacrosse

Jaguars

-

Pickleball

Yuta Yoshida

-

Swimming

Ryo Higuchi

-

Track and Field

Kanto Gakuin University Track and Field Club

-

Boxing

Seon Okazawa

-

Boxing

Shudai Harada

Ohashi Boxing Gym

Sport Climbing

Kento Yamaguchi

-

Freestyle Football

AKI (Satoshi Komine)

-

Parkour

Kenta Tsuboi

Tokyo Verdy Parkour

Parkour

Shun Tamidani

Tokyo Verdy Parkour

Jump Rope

Michael

-

Dance

dip BATTLES

-

Ice Hockey

Tsukisa Sano

KalPa (Finnish Domestic League)

Ice Hockey

SEIBU Princess Rabbits

-

Snowboard Alpine

Nao Kanematsu

-

Snowboard (Freeride)

Yuuki Takeuchi

-

Ski/Snowboard

Nippon Sport Science University Gakuyukai Ski and Snowboard Club

-

Figure Skating

Kao Miura

-

Horse Racing

Arata Saito

Takayuki Yasuda Stable

Horse Racing

Akira Sugawara

Noboru Takagi Stable

Surfing

Daiki Tanaka

-

Canoeing

Shuhei Hachisuka

-

Mixed Martial Arts

Noriyoshi Umehara

Reversal Gym Musashikosugi

Weightlifting

Koji Morita

-

Speed Climbing

Shuto Fujino

-

Trampoline

Daiki Kishi

-

Trampoline

Daisho Yamada

Tochigi Prefecture Sports Association

Trampoline

Ryosuke Sakai

Steady Japan Inc.

Fencing

Itsuki Wakita

Numazu Shinkin Bank

Fencing

Kazuki Iimura

-

Yoga

STUDIO BREATH

-

eSports

Blue United eFC

-

▶︎Inquiries regarding "BASE UP SPORTS Supplier Agreement" and "BASE UP SPORTS Supplier Program": info@baseupsports-project.com

What is the smart fully nutritious food "BASE FOOD"?

"BASE FOOD" is a fully nutritious staple food that provides one-third of the daily required nutrients in a balanced way per meal. Using carefully selected ingredients, mainly from natural sources such as whole grains, soybeans, and chia seeds, we achieve nutritional balance and deliciousness through our unique technology in formulation and manufacturing. It is a smart food that provides 33 types of nutrients required daily, including protein, dietary fiber, and 26 types of vitamins and minerals.

Since its launch in February 2017, we have expanded our series to include BASE PASTA, BASE BREAD, BASE YAKISOBA, BASE RAMEN, BASE Cookies, and BASE Pancake Mix. The cumulative sales have exceeded 300 million bags (as of March 2026), and the cumulative number of regular subscribers has surpassed 1 million (as of November 2025).

BASE FOOD Co., Ltd. Overview

Our company is a food tech company that started in 2016 with the mission of "Innovating staple foods and making health a given." As a pioneer of fully nutritious food in Japan, we propose new staple foods that satisfy "convenience, deliciousness, and health," aiming to create a society where everyone can enjoy their meals and health is a given.

Established: April 5, 2016

Headquarters: 5-25-2 Nakameguro, Meguro-ku, Tokyo

Representative: Shun Hashimoto

Business Activities: Development and sales of fully nutritious foods, etc.

URL: https://basefood.co.jp

*1 Per serving (2 bags of BASE BREAD, 4 bags of BASE Cookies, 2 servings of BASE YAKISOBA, 2 servings of BASE RAMEN (including approximately 110g of soup after preparation per serving), 1 bag of BASE Pancake Mix cooked with 1 medium egg and 100ml of milk (unadjusted)), based on the Nutrition Labeling Standards, it contains one-third or more of the daily standard values for all nutrients except fat, saturated fatty acids, carbohydrates, and sodium.

FACT BOX

  • Source: PR TIMES
  • Category: 契約
  • Organizations: BASE UP SPORTS PROJECT / BASE FOOD / BASE UP PROJECT