Creating 'Stories' That Can't Be Skipped: Humax Entertainment Launches Corporate Short Drama Production Service

Humax Entertainment (Shinjuku-ku, Tokyo; President: Michio Akimoto) has launched a new contract service to produce corporate short dramas, leveraging its expertise in film and drama production to solve business challenges.

Traditional push-advertising, which unilaterally communicates value, is struggling to capture target interest in today's market. By utilizing pull-type short dramas that design emotional arcs, the company aims to help clients resolve business issues. By combining guaranteed exposure in Humax cinemas and amusement facilities with O2O experience strategies, Humax provides an 'O2O (Online to Offline) Entertainment Solution' that turns empathy into action.

■ Leveraging the Fast-Growing Short Drama Market

Video advertising has reached saturation, and ad-skipping is now a norm across all generations. The vertical short drama market in North America and China has grown rapidly to reach a scale of 1.7 trillion yen, with major streaming platforms also announcing their entry. This trend is now beginning in Japan. Moving beyond mere feature explanation, compelling stories that move the viewer's emotions are the key to breaking through modern business challenges.

■ Why Humax is Chosen

1. International Production Standards: Guaranteed Quality
The project will be supervised by the production team responsible for films like the Cinematography Award winner at the Tallinn Black Nights Film Festival, 'A Dog That Lies and a Cat That Tells Truths ('26),' FOD drama 'share ('26),' and the film 'Ossan no Pants ga Nandatte Ii Janai ka! ('25).' They will build the optimal cast and staff structure to translate corporate messages into compelling short dramas.

2. Guaranteed Reach through Cinema 'Immersive Spaces'
Produced videos are guaranteed to be screened before trailers across all 25 screens of 'HUMAX CINEMA' in Ikebukuro, Shibuya, Yokosuka, and Narita. This 'Cinema Jack Plan' provides a noise-free, immersive space to deeply engrave the content in viewers' memories.

3. Multi-Platform Compatibility
Designed for SNS and short drama platforms, the service delivers 10-20 episodes, each 1 to 3 minutes long. Consolidated versions for owned media or YouTube are also provided, allowing cross-media utilization. Vertical video is the default, but horizontal formats are also available.

[Option] Designing the Path to Real-World Experience
As a follow-up action after viewing, collaborative initiatives with group facilities like bowling alleys (Shinjuku Copa Bowl) and restaurants (Yona Yona Beer Works) are possible, naturally guiding viewers to touchpoints to increase purchase intent and awareness.

■ Use Cases

Recruitment Branding: Dramatizing employee growth and struggles, followed by holding company briefings at the cinema.

Anniversary Projects & Corporate Philosophy: Recreating the company's journey and future vision with film-quality production for sharing with all employees.

Advertising & Brand Awareness: Crafting stories that align with target lifestyles to create brand fans, complemented by in-cinema or amusement facility sampling.

■ Limited-Time Campaign

For applications submitted by the end of June 2026, the following packages are available:

1. Cinema Jack Plan: Guaranteed 3-month exposure across all 25 Humax Cinema screens. Includes up to 40% discount on video production and screening costs.

2. Shinjuku Copa Bowl Jack Plan [Limited to the first company]: A rare plan enabling exclusive space control within the facility.