Creating 'Stories' That Can't Be Skipped: Humax Entertainment Launches Corporate Short Drama Production Service
Humax Entertainment has launched a corporate short drama production service, leveraging its expertise in film and drama production to help companies solve business challenges. The solution combines short drama production with guaranteed screening in their own cinema chain and O2O experiences in their amusement facilities to drive consumer action.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:10
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 22:10 (34h 39m after Collected)
Humax Entertainment (Shinjuku-ku, Tokyo; President: Michio Akimoto) has launched a new contract service to produce corporate short dramas, leveraging its expertise in film and drama production to solve business challenges.
Traditional push-advertising, which unilaterally communicates value, is struggling to capture target interest in today's market. By utilizing pull-type short dramas that design emotional arcs, the company aims to help clients resolve business issues. By combining guaranteed exposure in Humax cinemas and amusement facilities with O2O experience strategies, Humax provides an 'O2O (Online to Offline) Entertainment Solution' that turns empathy into action.
■ Leveraging the Fast-Growing Short Drama Market
Video advertising has reached saturation, and ad-skipping is now a norm across all generations. The vertical short drama market in North America and China has grown rapidly to reach a scale of 1.7 trillion yen, with major streaming platforms also announcing their entry. This trend is now beginning in Japan. Moving beyond mere feature explanation, compelling stories that move the viewer's emotions are the key to breaking through modern business challenges.
■ Why Humax is Chosen
1. International Production Standards: Guaranteed Quality
The project will be supervised by the production team responsible for films like the Cinematography Award winner at the Tallinn Black Nights Film Festival, 'A Dog That Lies and a Cat That Tells Truths ('26),' FOD drama 'share ('26),' and the film 'Ossan no Pants ga Nandatte Ii Janai ka! ('25).' They will build the optimal cast and staff structure to translate corporate messages into compelling short dramas.
2. Guaranteed Reach through Cinema 'Immersive Spaces'
Produced videos are guaranteed to be screened before trailers across all 25 screens of 'HUMAX CINEMA' in Ikebukuro, Shibuya, Yokosuka, and Narita. This 'Cinema Jack Plan' provides a noise-free, immersive space to deeply engrave the content in viewers' memories.
3. Multi-Platform Compatibility
Designed for SNS and short drama platforms, the service delivers 10-20 episodes, each 1 to 3 minutes long. Consolidated versions for owned media or YouTube are also provided, allowing cross-media utilization. Vertical video is the default, but horizontal formats are also available.
[Option] Designing the Path to Real-World Experience
As a follow-up action after viewing, collaborative initiatives with group facilities like bowling alleys (Shinjuku Copa Bowl) and restaurants (Yona Yona Beer Works) are possible, naturally guiding viewers to touchpoints to increase purchase intent and awareness.
■ Use Cases
Recruitment Branding: Dramatizing employee growth and struggles, followed by holding company briefings at the cinema.
Anniversary Projects & Corporate Philosophy: Recreating the company's journey and future vision with film-quality production for sharing with all employees.
Advertising & Brand Awareness: Crafting stories that align with target lifestyles to create brand fans, complemented by in-cinema or amusement facility sampling.
■ Limited-Time Campaign
For applications submitted by the end of June 2026, the following packages are available:
1. Cinema Jack Plan: Guaranteed 3-month exposure across all 25 Humax Cinema screens. Includes up to 40% discount on video production and screening costs.
2. Shinjuku Copa Bowl Jack Plan [Limited to the first company]: A rare plan enabling exclusive space control within the facility.
Traditional push-advertising, which unilaterally communicates value, is struggling to capture target interest in today's market. By utilizing pull-type short dramas that design emotional arcs, the company aims to help clients resolve business issues. By combining guaranteed exposure in Humax cinemas and amusement facilities with O2O experience strategies, Humax provides an 'O2O (Online to Offline) Entertainment Solution' that turns empathy into action.
■ Leveraging the Fast-Growing Short Drama Market
Video advertising has reached saturation, and ad-skipping is now a norm across all generations. The vertical short drama market in North America and China has grown rapidly to reach a scale of 1.7 trillion yen, with major streaming platforms also announcing their entry. This trend is now beginning in Japan. Moving beyond mere feature explanation, compelling stories that move the viewer's emotions are the key to breaking through modern business challenges.
■ Why Humax is Chosen
1. International Production Standards: Guaranteed Quality
The project will be supervised by the production team responsible for films like the Cinematography Award winner at the Tallinn Black Nights Film Festival, 'A Dog That Lies and a Cat That Tells Truths ('26),' FOD drama 'share ('26),' and the film 'Ossan no Pants ga Nandatte Ii Janai ka! ('25).' They will build the optimal cast and staff structure to translate corporate messages into compelling short dramas.
2. Guaranteed Reach through Cinema 'Immersive Spaces'
Produced videos are guaranteed to be screened before trailers across all 25 screens of 'HUMAX CINEMA' in Ikebukuro, Shibuya, Yokosuka, and Narita. This 'Cinema Jack Plan' provides a noise-free, immersive space to deeply engrave the content in viewers' memories.
3. Multi-Platform Compatibility
Designed for SNS and short drama platforms, the service delivers 10-20 episodes, each 1 to 3 minutes long. Consolidated versions for owned media or YouTube are also provided, allowing cross-media utilization. Vertical video is the default, but horizontal formats are also available.
[Option] Designing the Path to Real-World Experience
As a follow-up action after viewing, collaborative initiatives with group facilities like bowling alleys (Shinjuku Copa Bowl) and restaurants (Yona Yona Beer Works) are possible, naturally guiding viewers to touchpoints to increase purchase intent and awareness.
■ Use Cases
Recruitment Branding: Dramatizing employee growth and struggles, followed by holding company briefings at the cinema.
Anniversary Projects & Corporate Philosophy: Recreating the company's journey and future vision with film-quality production for sharing with all employees.
Advertising & Brand Awareness: Crafting stories that align with target lifestyles to create brand fans, complemented by in-cinema or amusement facility sampling.
■ Limited-Time Campaign
For applications submitted by the end of June 2026, the following packages are available:
1. Cinema Jack Plan: Guaranteed 3-month exposure across all 25 Humax Cinema screens. Includes up to 40% discount on video production and screening costs.
2. Shinjuku Copa Bowl Jack Plan [Limited to the first company]: A rare plan enabling exclusive space control within the facility.
FAQ
ヒューマックスエンタテインメントが開始した新事業とは何ですか？
企業のビジネス課題解決を目的とした「企業向けショートドラマの受託事業」です。制作した動画はSNSや配信プラットフォームに加え、自社の映画館スクリーンでの上映や、グループ施設での体験施策と連携可能です。
どのような強みや実績がありますか？
国際映画祭撮影賞を受賞した『架空の犬と嘘をつく猫』や『おっさんのパンツがなんだっていいじゃないか！』などの制作実績を持つチームが担当します。制作と同時に映画館での上映を確約できる点が強みです。
動画はどのようなフォーマットで提供されますか？
スマートフォン向けの縦型を基本としていますが、横型にも対応可能です。SNS向けのショートドラマ（1～3分、10～20話）や、YouTube等向けの1本化した長尺動画も納品します。
利用可能なキャンペーンはありますか？
2026年6月末までのお申し込みを対象に、映画館ジャック費用等の最大40%OFFキャンペーンや、新宿コパボウルでの独占空間ジャックプランを実施しています。
主な活用事例はどのようなものがありますか？
採用ブランディングにおけるドラマ化による説明会活用、周年事業や企業理念の浸透、ブランド認知の向上と体験型サンプリングなどが挙げられます。