Soft-World Establishes AI Development Center, Deploying Generative AI to Boost Business Momentum
Soft-World announced the establishment of an AI development center to accelerate business growth through generative AI. Its March revenue increased by 18.95% to NT$646 million, and Q1 revenue rose by 19.75% to NT$1.929 billion. The company's AI strategy focuses on generative AI, B2B operational efficiency, and B2C customer service. CEO Zhong Xingbo anticipates AI will create new growth opportunities for Taiwanese game companies.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 23:27
- 🔍 Collected: April 11, 2026 at 00:17 (50 min after Published)
- 🤖 AI Analyzed: April 15, 2026 at 19:27 (115h 9m after Collected)
Additionally, Soft-World announced today that its March revenue reached NT$646 million, an 18.95% year-on-year increase. This growth was driven by the launch of new games and accompanying marketing campaigns. The company's total revenue for the first quarter of this year was NT$1.929 billion, up 19.75% year-on-year.
Soft-World held its spring banquet tonight. Zhong Xingbo stated that this year, the company will use AI to connect all departments and business units. Beyond improving efficiency, the goal is to use the value of AI to reshape the organization.
Soft-World Vice President Li Yinjiang pointed out that the company's AI strategy is divided into three main pillars. The first is Generative AI, covering everything from copywriting to the generation of images, videos, and even music—areas the group will continue to develop and invest in.
The second pillar is B2B AI, which aims to increase the group's operational efficiency by digitizing and "AI-fying" past operational experiences, allowing that expertise to be passed down within the group. The third pillar is B2C customer service, utilizing AI tools to enhance player interaction and service quality.
Zhong Xingbo noted that for many years, Taiwanese game companies have not seen significant success in the mobile gaming sector. However, with the arrival of the AI era, all game development and operation companies are gearing up, hoping that AI applications will lead to innovative games. This, he suggested, may be a turnaround opportunity for Taiwanese game companies.
He added that growth this year still relies on game operations and development, with hopes for the release of even better products. While game points, payment processing, and online marketing continue to maintain steady growth, achieving major breakthroughs or double-digit growth will ultimately depend on game operations and R&D. (Editor: Yang Lanxuan) 2026/04/10
Soft-World held its spring banquet tonight. Zhong Xingbo stated that this year, the company will use AI to connect all departments and business units. Beyond improving efficiency, the goal is to use the value of AI to reshape the organization.
Soft-World Vice President Li Yinjiang pointed out that the company's AI strategy is divided into three main pillars. The first is Generative AI, covering everything from copywriting to the generation of images, videos, and even music—areas the group will continue to develop and invest in.
The second pillar is B2B AI, which aims to increase the group's operational efficiency by digitizing and "AI-fying" past operational experiences, allowing that expertise to be passed down within the group. The third pillar is B2C customer service, utilizing AI tools to enhance player interaction and service quality.
Zhong Xingbo noted that for many years, Taiwanese game companies have not seen significant success in the mobile gaming sector. However, with the arrival of the AI era, all game development and operation companies are gearing up, hoping that AI applications will lead to innovative games. This, he suggested, may be a turnaround opportunity for Taiwanese game companies.
He added that growth this year still relies on game operations and development, with hopes for the release of even better products. While game points, payment processing, and online marketing continue to maintain steady growth, achieving major breakthroughs or double-digit growth will ultimately depend on game operations and R&D. (Editor: Yang Lanxuan) 2026/04/10
FAQ
What is the purpose of Soft-World's newly established AI development center?
Its purpose is to expand business operational momentum by leveraging generative AI, improve efficiency, and reshape the value of AI within the company.
What are the three main pillars of Soft-World's AI strategy?
The three pillars are generative AI (for content, image, video, and music generation), B2B AI for operational efficiency, and B2C AI for customer service.