Soft-World Establishes AI Development Center, Deploying Generative AI to Boost Business Momentum

Additionally, Soft-World announced today that its March revenue reached NT$646 million, an 18.95% year-on-year increase. This growth was driven by the launch of new games and accompanying marketing campaigns. The company's total revenue for the first quarter of this year was NT$1.929 billion, up 19.75% year-on-year.

Soft-World held its spring banquet tonight. Zhong Xingbo stated that this year, the company will use AI to connect all departments and business units. Beyond improving efficiency, the goal is to use the value of AI to reshape the organization.

Soft-World Vice President Li Yinjiang pointed out that the company's AI strategy is divided into three main pillars. The first is Generative AI, covering everything from copywriting to the generation of images, videos, and even music—areas the group will continue to develop and invest in.

The second pillar is B2B AI, which aims to increase the group's operational efficiency by digitizing and "AI-fying" past operational experiences, allowing that expertise to be passed down within the group. The third pillar is B2C customer service, utilizing AI tools to enhance player interaction and service quality.

Zhong Xingbo noted that for many years, Taiwanese game companies have not seen significant success in the mobile gaming sector. However, with the arrival of the AI era, all game development and operation companies are gearing up, hoping that AI applications will lead to innovative games. This, he suggested, may be a turnaround opportunity for Taiwanese game companies.

He added that growth this year still relies on game operations and development, with hopes for the release of even better products. While game points, payment processing, and online marketing continue to maintain steady growth, achieving major breakthroughs or double-digit growth will ultimately depend on game operations and R&D. (Editor: Yang Lanxuan) 2026/04/10