Mian Beauty Launches New Hair Care Brand 'NOVELLNO' to Make Salon-Quality Finish the New Daily Standard, Featuring Live Counseling by Hairstylist Soichiro Uchida
Key facts
- Mian Beauty Launches New Hair Care Brand 'NOVELLNO' to Make Salon-Quality Finish the New Daily Standard, Featuring Live Counseling by Hairstylist Soichiro Uchida
- Mian Beauty has launched NOVELLNO, a new hair care brand for highly damaged hair, aiming to seamlessly connect salon and home care. The launch event featured hairstylist Soichiro Uchida and revealed a survey where 100% of stylists would recommend the products to clients.
- Source: PR Times
- Date: May 20, 2026
Direct answer
Mian Beauty has launched NOVELLNO, a new hair care brand for highly damaged hair, aiming to seamlessly connect salon and home care. The launch event featured hairstylist Soichiro Uchida and revealed a survey where 100% of stylists would recommend the products to clients.
- Citation
- Mian Beauty Launches New Hair Care Brand 'NOVELLNO' to Make Salon-Quality Finish the New Daily Standard, Featuring Live Counseling by Hairstylist Soichiro Uchida (May 20, 2026), PR Times
- Source
- PR Times
- Date
- May 20, 2026
Mian Beauty has launched NOVELLNO, a new hair care brand for highly damaged hair, aiming to seamlessly connect salon and home care. The launch event featured hairstylist Soichiro Uchida and revealed a survey where 100% of stylists would recommend the products to clients.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 20:00
- 🔍 Collected: May 20, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 18:03 (54h 31m after Collected)
Mikuchi Sangyo Co., Ltd., a cosmetics manufacturer, held a new product launch event on May 18th for its hair care brand 'NOVELLNO'. The brand targets 'highly damaged hair' complicated by repeated bleaching and heat treatments, with the core concept of 'seamlessly connecting salon care and home care.' Renowned hairstylist Soichiro Uchida of LECO was a special guest, unveiling the new products and participating in a discussion based on a survey where 100% of stylists said they would 'recommend it to clients.' NOVELLNO features unique 'super internal repair' technologies like 'Hyper Nano CMC' to maintain treatment effects, offering a full lineup of salon and home care products developed as a single, continuous process.
FAQ
What is the name of the new hair care brand launched by Mian Beauty in 2024?
The new hair care brand launched by Mian Beauty is called NOVELLNO.
Which hairstylist is featured in the launch event of NOVELLNO by Mian Beauty?
Hairstylist Soichiro Uchida is featured in the NOVELLNO launch event.
How many hairstylists in the Mian Beauty survey said they would recommend NOVELLNO?
100% of the hairstylists in the survey said they would recommend NOVELLNO.
What type of hair is the NOVELLNO brand by Mian Beauty specifically designed for?
NOVELLNO is specifically designed for highly damaged hair.
What unique service does NOVELLNO offer alongside its hair care products?
NOVELLNO offers live counseling sessions with hairstylist Soichiro Uchida.