Mian Beauty Launches New Hair Care Brand 'NOVELLNO' to Make Salon-Quality Finish the New Daily Standard, Featuring Live Counseling by Hairstylist Soichiro Uchida

Mian Beauty has launched NOVELLNO, a new hair care brand for highly damaged hair, aiming to seamlessly connect salon and home care. The launch event featured hairstylist Soichiro Uchida and revealed a survey where 100% of stylists would recommend the products to clients.
Product LaunchNQ 95/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
  • 🤖 AI Analyzed: May 22, 2026 at 18:03 (54h 31m after Collected)
Mikuchi Sangyo Co., Ltd., a cosmetics manufacturer, held a new product launch event on May 18th for its hair care brand 'NOVELLNO'. The brand targets 'highly damaged hair' complicated by repeated bleaching and heat treatments, with the core concept of 'seamlessly connecting salon care and home care.' Renowned hairstylist Soichiro Uchida of LECO was a special guest, unveiling the new products and participating in a discussion based on a survey where 100% of stylists said they would 'recommend it to clients.' NOVELLNO features unique 'super internal repair' technologies like 'Hyper Nano CMC' to maintain treatment effects, offering a full lineup of salon and home care products developed as a single, continuous process.

FAQ

What is the new hair care brand 'NOVELLNO'?

NOVELLNO is a new hair care brand by Mian Beauty (Mikuchi Sangyo Co., Ltd.) designed for highly damaged hair, especially from repeated bleaching and heat treatments, aiming to provide care that surpasses one's natural hair.

What is the core concept of NOVELLNO?

The core concept is to 'seamlessly connect salon care and home care,' providing a continuous care experience that maintains and updates the 'just-left-the-salon' look until the next visit.

Who was the special guest at the launch event?

The special guest was Soichiro Uchida, a leading hairstylist and representative of the salon LECO, who shared his positive experience using the products and performed a live counseling session.

What are the key technologies in NOVELLNO products?

The brand features proprietary technologies for 'super internal repair,' including 'Hyper Nano CMC' for enhanced penetration, 'CMC STABIX' for stabilizing components within the hair, and 'PPT INFIXSE' for uniform protein distribution.

How was NOVELLNO received by professional hairstylists in the pre-launch survey?

In a pre-launch survey, 100% of hairstylists who tried NOVELLNO said they would recommend it to their clients, praising its ability to achieve hair that is 'strong yet supple and soft'.

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