[ZWIESEL FORTESSA JAPAN] German long-established brand "EISCH" to be unveiled for the first time at a domestic retail store in conjunction with the "Great Gold Exhibition" held at Nihonbashi Takashimaya S.C. from April 8 (Wed) to 14 (Tue), 2026

ZWIESEL FORTESSA JAPAN Co., Ltd. will hold the ZWIESEL EISCH POPUP at Nihonbashi Takashimaya S.C. from April 8 to 14, 2026. This event will mark the first public exhibition and sale at a domestic retail store for the German glass brand "EISCH," which boasts over 300 years of history, alongside ZWIESEL's handmade collection.
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  • 📰 Published: April 2, 2026 at 21:30
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ZWIESEL FORTESSA JAPAN Co., Ltd. (Headquarters: Shiba, Minato-ku, Tokyo / President and CEO: Matteo Scaravelli) will hold the ZWIESEL EISCH POPUP in conjunction with the "Great Gold Exhibition" to be held at Nihonbashi Takashimaya S.C. from Wednesday, April 8 to Tuesday, April 14, 2026.

At this POPUP, in commemoration of the start of handling the long-established German glass brand "EISCH," which boasts over 300 years of history, alongside the handmade collection of the "ZWIESEL" brand, it will be publicly exhibited and sold for the first time at a domestic retail store.

■Highlights of the Exhibition

1. The Aesthetics of "EISCH" Woven from 300 Years of History

"EISCH" is a brand that has continued to preserve traditional glass craftsmanship cultivated in the deep forests of Bavaria, Germany, since the 17th century. It has also continued its own manufacturing for over 70 years, making it a brand with a rich history.

In contrast to "ZWIESEL," which pursues simple functional beauty, "EISCH" pursues a sense of luxury through decoration.

This time, the lineup will primarily feature products using gold, silver, and platinum.

2. Unique Textures Infused by Artisans

The greatest feature of "EISCH" is the depth of its colors.

The colorful application is not done by machine, but meticulously by skilled artisans, one by one, using a single "brush."

The unique texture created by the brushstrokes gives each product a one-of-a-kind expression that cannot be replicated by mass-produced items.

Artisan coloring process

■Exhibited Product Lineup (Examples)

At the venue, you can directly pick up and view a variety of items that add color to everyday life.

Various cups & saucers
Drinking items
Plates & bowls

■Event Outline

Name: ZWIESEL EISCH POPUP

Period: Wednesday, April 8 – Tuesday, April 14, 2026

Hours: 10:30 AM – 7:30 PM (until 4:00 PM on the last day)

Venue: Nihonbashi Takashimaya S.C. Main Building 7F, Space 7-①

■Information 

EISCH Germany Official Website https://www.eisch.de/en/

ZWIESEL Official Website (ZWIESEL GLAS) https://zwiesel-glas.co.jp

ZWIESEL FORTESSA Official Website (ZWIESEL FORTESSA) https://zwieselfortessa.jp/

*EISCH products will be unveiled on this website from Wednesday, April 8.
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