Prize Money 300,000 Yen! Share the Charm of Matchmaking with Your Design! ZWEI, with 42 Years of History, Announces First-Ever Public Contest for Official Image Character

ZWEI Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Mizuho Hashizume), a major marriage consultation agency with the industry's largest network of 54 branches nationwide, is holding its first-ever public contest for the design and nickname of its official image character from Wednesday, April 1, 2026, to Friday, May 15, 2026. The winning entry is planned for use in ZWEI's future advertising and various PR activities, with a grand prize of 300,000 yen.

▶ Special Contest Website URL: https://www.zwei.com/news/202603_koubo/

In recent years in Japan, the declining birthrate and trend of later marriages have led to 'marriage' being increasingly discussed as a social 'issue.' In response to this situation, the national government and various municipalities have rolled out numerous matchmaking support measures, including subsidy systems, seminars, and events, and the number of users of marriage consultation services is actually on the rise. However, it is also a fact that a certain number of people still hold a negative image of 'matchmaking' and 'marriage consultation services,' viewing them as a 'last resort.'

Therefore, as part of an initiative to create an opportunity for people to feel that marriage and matchmaking are more familiar, warm, and enjoyable, ZWEI is now seeking a new image character to positively promote the appeal of matchmaking and marriage consultation services. This will be the first official image character selected through a public contest since the company's founding in 1984. To make this an opportunity for broad public participation, we are publicly soliciting both the design and a nickname.

ZWEI's mission is to create an environment where anyone can take the first step with peace of mind and to deliver the option of marriage as something more accessible. The character born from this contest will become the face of ZWEI, utilized in advertising and various PR activities, helping to foster an atmosphere where marriage can be discussed positively.

Contest Overview

■ Content: Design, name, and profile for ZWEI's new image character

■ Period: Wednesday, April 1, 2026 – Friday, May 15, 2026

■ Prize: Grand Prize of 300,000 yen (1 winner)

■ Eligibility: None (open to all regardless of qualifications, age, nationality, professional/amateur status, or individual/group)

■ How to Apply: Via the dedicated application form on the special contest website

■ Results Announcement: Scheduled for late May 2026 on the ZWEI official website and official X account

■ Planned Usage: Publication of special content on the official website, creation of character merchandise, use in various web and transit advertising, various PR activities, etc.

※ Works created using generative AI technology or similar technologies are not eligible.

※ For details on application conditions and work regulations, please check the special website (https://www.zwei.com/news/202603_koubo/).

14,564 New Members in 2025! Reasons Why So Many People Choose "Marriage Consultation Service ZWEI"

About Marriage Consultation Service ZWEI

As a major marriage consultation agency with the industry's largest network of 54 branches nationwide, ZWEI's reliable marriage consultants and counselors provide careful support not only for introducing partners but also for arranged meetings, dating, and right up to marriage. We introduce partners whose desired conditions are mutually matched through data matching and have fostered many successful marriages every year. As a directly managed brand of the IBJ Group (https://www.ibjapan.jp/), a leading company in the matchmaking industry, we will continue to nurture as many happy couples as possible throughout the country.

We also regularly conduct surveys on attitudes towards marriage and relationships