Investing in Clouted

Investing in Clouted

Today, every brand, artist, and startup is a "creator." With an abundance of content available, the challenge lies in how to successfully deliver it. The reality is that many individuals, teams, and companies are still struggling to find their way.

We first discovered Clouted through their strong track record in the music and entertainment sectors. Co-founder and CEO Justin Goliceta-Banusin is a DJ and music festival organizer himself. Through his experiences, he witnessed the reality of exceptionally talented artists remaining obscure—not because of the quality of their work, but due to problems with "distribution." Clouted was born from the desire to ensure that no one has to face this challenge alone.

What Clouted Offers

Clouted is a "Virality Engine" built for consumer brands and the entertainment industry. Powered by a proprietary technology they call "Distribution Intelligence," their AI analyzes a brand's strategy, existing content, and current distribution status to formulate data-driven campaigns. It then automatically executes tasks across social media platforms like TikTok, Instagram, YouTube, and X—handling everything from video clipping and user-generated content (UGC) to fan page management, influencer product seeding, performance ads, and viral loops.

The difference between Clouted and mere execution tools lies in what happens after a campaign ends. Every analyzed video, tested expression, and applied improvement is accumulated as training data, learning which presentation works, which demographic is reached, and where effects compound. The next campaign becomes faster and more effective than the last. "Distribution Intelligence" is not just about running campaigns; it is a system designed to build upon past efforts.

Their traction validates this effectiveness. Since October 2025, cumulative views have surpassed 1 billion. They have executed over 250 campaigns across entertainment, music, gaming, and consumer goods, building a global network of over 100,000 creators. A joint campaign with music label Liquid State and prominent US DJ/producer ILLENIUM achieved over 30 million views in just two weeks. We feel a strong sense of validation as these results compound over time.

A New Answer for a Structurally Deadlocked Market

While the cost of traditional paid advertising continues to rise, organic reach is shrinking. Brands are trapped in a cycle of paying platforms despite diminishing returns. In contrast, Clouted operates on a fixed-rate model per 1,000 impressions (CPM) for distribution through a network of trusted creators. In the ILLENIUM campaign, they achieved three times the target volume at an effective cost of $0.32 per 1,000 impressions. For the entertainment and music industries, this is a highly significant figure.

Accumulated Knowledge as an Unshakable Strength

Most promotional tools in the market end their job once a campaign is executed. Clouted's infrastructure, however, analyzes results after every campaign—such as "which 3-second video hook retained viewers until the end," "which audio track trended in which country," or "which creator's post led to a purchase"—and reflects these insights in the design of the next campaign. A pattern that works once can be replicated faster the second time, and with higher precision the third. The more posts are made, the thicker the dedicated "winning playbook" becomes for that specific brand.

The Right Team, The Right Market, The Right Timing

According to research by Goldman Sachs, the creator economy market is expected to roughly double in size by 2027. While 92% of consumers say they trust information from regular people over corporate ads, only 16% of brands have strategies in place to utilize UGC. There is a massive gap between what brands feel is "necessary" and what they are actually able to execute. Bridging this gap requires not just a simple tool, but a robust infrastructure.

Justin and co-founder/COO Adriel Yong are well-versed in product development, content operations, and enterprise sales...