Zoff Launches 24 Personal Color Sunglasses Matched by Skin Tone and Face Shape

Zoff (Intermestic Inc.) will launch 'Personal Color Sunglasses' — a 24-piece collection released June 5, 2026, exclusively via online stores including Zoff's official site, Rakuten, ZOZOTOWN, iLUMINE, Amazon, and Zoff and ST. The line is categorized into four seasonal color types — Spring, Summer, Autumn, and Winter — with Boston and Wellington frame shapes tailored to oblong or round face types. Prices are ¥9,900 per pair, with prescription lens upgrades available from +¥4,400. The collection was supervised by Sanmatsu Co.'s Fashion Consulting Room. A 2025 internal survey of 3,698 women found 30% cited 'not knowing which sunglasses suit them' as a barrier to wearing sunglasses. Zoff developed an online Personal Color Diagnosis tool on the special product page to help customers identify their color type and find matching frames. Spring types suit warm, clear light colors; Summer types suit soft smoky hues; Autumn types suit rich deep browns; Winter types suit bold or distinctive colors.