Survey of 160 Runners Reveals Top Smartwatch Priorities: Battery, GPS, and Visibility—Amazfit Active 3 Premium Receives High Praise from Trial Participants
Key facts
- Survey of 160 Runners Reveals Top Smartwatch Priorities: Battery, GPS, and Visibility—Amazfit Active 3 Premium Receives High Praise from Trial Participants
- The Amazfit Active 3 Premium earns high marks from runners, with new colors now available.
- Source: PR Times
- Date: March 28, 2026
Direct answer
The Amazfit Active 3 Premium earns high marks from runners, with new colors now available.
- Citation
- Survey of 160 Runners Reveals Top Smartwatch Priorities: Battery, GPS, and Visibility—Amazfit Active 3 Premium Receives High Praise from Trial Participants (March 28, 2026), PR Times
- Source
- PR Times
- Date
- March 28, 2026
The Amazfit Active 3 Premium earns high marks from runners, with new colors now available.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 01:02
- 🔍 Collected: March 28, 2026 at 21:59 (20h 57m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 04:11 (414h 11m after Collected)
Zepp Health Corporation, a global leader in the smart wearable market, conducted a survey of 160 runners at the "Amazfit Active 3 Premium Launch Experience Event," held at the Ariake Frontier Building 1F Atrium from February 27 (Fri) to February 28 (Sat), 2026, for its smartwatch brand, "Amazfit."
The survey revealed that the features runners value most in a smartwatch are "battery performance," "GPS accuracy," and "screen visibility." The Amazfit Active 3 Premium received high praise in all three of these top categories following hands-on trials. Additionally, the event saw female runners account for approximately 30% of attendees, highlighting that interest in smartwatches is growing regardless of gender.
In light of these findings, new colors—Atlas Blue and Aero White—will officially launch on March 26, 2026 (Thu). The Aero White model, in particular, features a clean, white-based design that is highly versatile, making it easy to match with outfits not only for running but also for work and daily life. We encourage female runners who want a single watch that transitions seamlessly from active running to everyday styling to try it out. It will be available in three colors, including the previously released Apex Silver, with a suggested retail price of 28,900 yen (tax included).
■ Survey Summary
● Top 3 factors runners prioritize when purchasing a smartwatch: "Battery performance," "GPS accuracy," and "Screen visibility" (multiple answers allowed).
● Current smartwatch brand usage: Garmin accounts for over half, followed by COROS at approximately 11.8% and Apple at approximately 9.3%, while about 11.8% do not currently use a smartwatch.
● Top features praised after trying the Amazfit Active 3 Premium: "Screen brightness/visibility" was the top choice, followed by "Battery performance" and "GPS accuracy."
● Running watch budget: The "20,000–30,000 yen" range is the most popular, with about 25% of respondents willing to spend 40,000 yen or more, indicating a segment of users willing to consider higher price points depending on functionality.
■ Survey Overview
- Survey Name: Amazfit Active 3 Premium Launch Event Attendee Survey
- Survey Organizer: Zepp Health Corporation
- Location: Ariake Frontier Building 1F Atrium (Amazfit Running Product Experience Event Venue)
- Survey Period: February 27 (Fri) – February 28 (Sat), 2026
- Target: 160 runners attending the event
- Method: On-site survey (voluntary response)
FAQ
What are the top three features that runners prioritize when purchasing a smartwatch?
The top three features prioritized by runners are battery performance, GPS accuracy, and screen visibility.
When and where was the survey of one hundred and sixty runners conducted?
The survey was conducted from February 27 to February 28, 2026, at the Ariake Frontier Building 1F Atrium.
What is the suggested retail price of the Amazfit Active 3 Premium smartwatch?
The suggested retail price of the smartwatch is 28,900 yen, which includes tax.
Which smartwatch brands are currently used by the surveyed runners, and in what proportions?
Garmin accounts for over half, followed by COROS at approximately 11.8% and Apple at approximately 9.3%.
What new colors of the Amazfit Active 3 Premium will be launched on March 26, 2026?
The new colors that will officially launch on March 26, 2026, are Atlas Blue and Aero White.