Sukiya Launches Ponta Point Partnership Service at Approximately 2,000 Stores Nationwide

Sukiya Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Naoki Sasagawa, hereinafter "Sukiya"), which operates the gyudon chain "Sukiya," and Loyalty Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Fumihiko Katsu, hereinafter "LM"), which operates the common point service "Ponta," have announced a partnership regarding point services. Starting April 7, 2026 (Tuesday), a service will begin at approximately 2,000 Sukiya stores nationwide, allowing customers to earn and use Ponta points. Customers will earn 1 Ponta point for every 200 yen (tax included) purchased, and 1 Ponta point can be used as 1 yen. Sukiya and LM will cooperate to improve customer convenience and satisfaction by providing services that meet customer needs. Sukiya is the number one gyudon chain in Japan with 2,001 domestic stores as of March 30, 2026. Ponta, operated by LM, launched its service in March 2010 and currently has over 100 million members. It is available at approximately 340,000 stores nationwide.