Kokumin Kyosai Coop's Challenge for a 'New Form of Mutual Aid': WEB-Exclusive Product 'Kokumin Kyosai Atto' Born from Young Staff, Featuring SUPER BEAVER's Music

Kokumin Kyosai Coop (National Federation of Workers' Mutual Aid Cooperatives, Representative Director: Akiichi Uchikoshi) will launch "Kokumin Kyosai Atto," a new web-exclusive brand aimed at the digital native generation, on May 7, 2026.

This web-exclusive product allows procedures to be completed entirely on a smartphone. It focuses on "medical coverage (covering the self-pay portion of public health insurance)" and "death coverage," pursuing product selection without confusion, simple procedures, and high cost-performance.
The new brand will kick off with a collaboration with popular rock band "SUPER BEAVER."
Teaser commercials featuring their popular song "Yokan" will begin airing from April 1, 2026.

■ Popular SUPER BEAVER song "Yokan" selected. The birth of a brand that supports with music.
“Not an ally for ‘someday’s anxieties,’ but an ally for ‘now.’ A presence that stays close to all people who value their unique way of life and challenge themselves to pursue their dreams.”

The concept and communication for the new brand were designed by understanding the real attitudes towards life and coverage from multiple perspectives, through interviews and internet surveys of younger generations.
After redefining the positioning of coverage not as "preparation for the unexpected" but as "a driving force for embarking on one's own life," the tagline was set as "The optimal solution is simplicity. My coverage for living in the present."
SUPER BEAVER resonated with the brand's desire to "stay close to the path of those who live earnestly in the present and pursue their dreams at their own pace," leading to this collaboration.
As a brand that delivers its message through music, a teaser commercial featuring the song "Yokan" will be released from April 1, 2026.
SUPER BEAVER's passionate music and a worldview that significantly diverges from traditional brand images will powerfully support individuals pursuing their dreams and challenges, vividly embodying the brand concept of "Kokumin Kyosai Atto" to "cherish the present and support those who sincerely pursue their 'likes (dreams)'."

■ CM Cuts
CM Information
CM Title: Kokumin Kyosai Atto TVCM Teaser 30 seconds
Date: April 1, 2026 (Wednesday)
Broadcast Area: Nationwide
YouTube URL:

■ About SUPER BEAVER
SUPER BEAVER is a four-member rock band consisting of Ryota Shibuya (Vo), Ryota Yanagisawa (Gt), Kenta Uesugi (Ba), and Hiroaki Fujiwara “37 years old” (Dr). Formed in Tokyo in 2005. They made their major debut in 2009 but their contract ended in just two years. In 2012, they established their own label. They steadily continued live activities.
In 2018, they sold out their Nippon Budokan solo concert on the same day, despite being independent. In 2020, they re-signed with a major label.
Subsequently, their song "Namae o Yobu yo" was selected as the theme song for the movie "Tokyo Revengers" (released in 2021) and gained significant attention.
In 2025, marking their 20th anniversary, they held a solo concert at ZOZO Marine Stadium, attracting approximately 60,000 people over two days. In 2026, they are scheduled for two-day solo performances at Tokyo Dome and Kyocera Dome Osaka.
They captivate many people with universal lyrics woven from their lives and band activities, and powerful singing voices that appeal to listeners' hearts. Despite facing numerous adversities, they meticulously confront each issue, establishing a musical style and visual aesthetic unaffected by trends or eras, asserting a distinctive presence in the music scene.
Furthermore, their energetic live performances, which engage each audience member, are highly acclaimed and supported by people of all ages and genders.

■ "Kokumin Kyosai Atto," a WEB-exclusive product created by young staff
In recent years, the diversification of lifestyles and work styles has significantly changed attitudes towards coverage.
However, many young people feel hesitant about considering coverage (insurance or mutual aid) due to reasons such as "coverage is difficult," "there are too many products and I don't know how to choose," or "contract procedures seem complicated."
In response to this situation, Kokumin Kyosai Coop launched a public recruitment project for young staff members. Through their generation's realistic perspectives and values, they repeatedly discussed "the future of coverage."
The result of these discussions is the web-exclusive product "Kokumin Kyosai Atto."

Concept 1 | Simple product design: smartphone completion × web-exclusive
To address the real concerns of the digital native generation, such as "I don't know what's right, there are too many products to compare, and contract procedures seem complicated," the product structure is narrowed down to two offerings: medical coverage (one-year term medical coverage, covering the self-pay portion of public health insurance) and death coverage (one-year term). It is web-exclusive with smartphone-based procedures, achieving cost performance by eliminating unnecessary elements.
Furthermore, the product introduction site (LP) adopts a UX design where "one scroll equals one story," making it intuitive for young people considering coverage for the first time.

Concept 2 | Towards security that isn't just "join and done." Connecting and supporting each other through the official LINE.
Towards security that isn't just "join and done."
After joining, as a cooperative-like experience value, we will deliver an experience where members can connect and share learning and insights through the official LINE and member-exclusive media (Atto Magazine).
In addition to providing easy-to-understand knowledge about daily life, money, coverage, and basic public insurance systems, we will regularly deliver stories that support "one's own way of life and challenges," and implement co-creative projects (planned sequentially). By fostering communication where the value of mutual aid, "connections between people and mutual support," can be felt in daily life, we will expand new connections that gently support each other through the power of digital.
Simultaneously with the teaser release on April 1, 2026, the official LINE will be launched. Services will begin that allow users to experience a light and comfortable post-enrollment experience even before product launch.

■ Challenging a new form of “mutual aid”
What we continue to protect across generations is our philosophy: "creating a rich and secure society through mutual aid for all."
On the other hand, what we flexibly change is shaping the essence of "mutual aid," which we have nurtured for 70 years, to fit the touch and sensibilities of the next generation.
Connecting "mutual aid" between people, closer and stronger, through the power of "people × digital."
"Kokumin Kyosai Atto," launching from May 2026, aims to connect "circles of mutual aid (mutually supporting each other to become the strength to live in the present)" for the generation that will create the future, and realize a society where everyone can live authentically, securely, and richly.

＜Kokumin Kyosai Coop＞
Official name: National Federation of Workers' Mutual Aid Cooperatives
Born in September 1957 as a cooperative for mutual aid. "Kyosai" is a system where "everyone helps each other to prepare for someone's contingency."
Amid significant changes in our surrounding environment, such as a declining birthrate and aging society and the occurrence of large-scale disasters, our association continues to walk with you towards the realization of our philosophy, "creating a rich and secure society through mutual aid for all," through the concept and system of "mutual aid."

◆ History of Kokumin Kyosai Coop's Circle of Mutual Aid: