cocoloni Dispatches Fortune-Tellers for Cool Japan Travel's Hakone Bus Tour, Creating "Travel x Fortune-Telling" Experience

Cocoloni Inc. (HQ: Shibuya, Tokyo; CEO: Masanori Mizokami), a Zappallas Group company, announced its collaboration with Cool Japan Travel Inc. by providing fortune-tellers for the "Boost Your Luck for the Latter Half of 2026! Hakone Shrine & Private Appraisal Bus Tour" held on Saturday, June 27, 2026.

■ Proposing New Experiential Value with "Travel x Fortune-Telling"
The initiative aims to generate new experiential value by combining travel and fortune-telling. The plan involves providing fortune-telling sessions on the bus, at tourist destinations, and during meals, intended to foster communication among participants and enhance the overall satisfaction of the travel experience.

■ Designing an Experience Where Fortune-Telling Makes Travel Special
This tour is more than just sightseeing. It is designed as a seamless experience that includes a visit to the power spot of Hakone Shrine, enjoying a famous hot spring and a kaiseki lunch at Tenseien, and receiving a private appraisal from a fortune-teller. This structure transforms a simple visit into a special experience, offering participants a chance for self-reflection and insights for the second half of 2026.

■ Rising Demand for "Experiential Consumption" and Focus on Interactive Content
In recent years, there has been a growing focus on participatory and immersive content in events and tourism, driven by a shift in consumer demand from "mono-shohi" (consumption of goods) to "koto-shohi" (consumption of experiences). Fortune-telling is seen as a versatile content form that not only provides entertainment but also sparks communication and deepens participants' emotional engagement.

■ Fostering New Communication through "Fortune-Telling Experiences"
Cocoloni plans to continue proposing experience-based content utilizing fortune-telling for sectors such as tourism, commercial facilities, events, and promotions, thereby contributing to corporate and municipal problem-solving, customer acquisition, and buzz creation.

■ Participating Fortune-Tellers
- Hiromi Namatame: A Feng Shui and psychology expert.
- Mirun: A popular fortune-teller with over 40,000 appraisals.
- Miko: Known for readings that combine inspiration and Tarot.
- Maria Uchuuno: A top-ranking fortune-teller on the chat-based service "Chapli."

■ About cocoloni's Corporate Fortune-Telling Service
Leveraging over 25 years of experience in the fortune-telling industry as part of the Zappallas Group, cocoloni offers a B2B "Corporate Fortune-Telling Service." Utilizing a network of over 700 fortune-tellers and more than 300 fortune-telling APIs, the service supports corporate marketing and promotional activities.