ZAIKO and AppBank Start Partnership to Maximize Event Value via Corporate Networks

ZAIKO Inc., which provides a live entertainment electronic ticketing platform, and AppBank Inc., which engages in IP & commerce and media businesses, have announced a partnership aimed at supporting event organizers and creators.

Through this partnership, ZAIKO will provide event organizers and creators, both in Japan and overseas, with corporate tie-up opportunities by leveraging AppBank’s corporate network and IP matching functions. Furthermore, they will provide support such as co-hosting events and introducing corporate sponsors, aiming to maximize event value and create new revenue streams.

Background of the Partnership

In the entertainment market, securing diverse revenue sources such as corporate tie-ups and sponsorships, in addition to ticket sales and streaming revenue, is becoming increasingly important. Also, with the scaling and advancement of events, there is a growing need for strengthening planning and operation systems, as well as fundraising.

ZAIKO has supported the activities of many artists and event organizers through electronic ticketing, live streaming, membership features, and marketing support. Meanwhile, AppBank has a wealth of experience in the matching business that connects companies with IP, as well as event planning and operation.

Through this partnership, by combining both companies' strengths, they will support the resolution of monetization and operational challenges faced by creators and event organizers, contributing to the construction of a more sustainable entertainment ecosystem.

Content of the Partnership

1. Monetization support for creators through corporate tie-ups They will provide creators and event organizers using ZAIKO with corporate tie-up opportunities utilizing AppBank’s IP matching service. Through the creation of collaborations with companies and promotional projects, they will support the acquisition of new revenue streams beyond ticket and merchandise sales.

2. Support for co-hosting events and introducing sponsors To support the further growth of events, AppBank will participate in planning and operation as a co-organizer and will introduce corporate sponsors. This will enable event organizers to aim for the realization of more attractive and larger-scale events while aiming to reduce burdens on the financial and operational sides.

Future Outlook

ZAIKO and AppBank will promote the creation of concrete corporate tie-up cases and co-hosted events through this partnership.

Moving forward, they will continue to utilize both companies' networks and know-how to create valuable experiences for event organizers, creators, and fans, while contributing to the further development of the entertainment market.