BASE FOOD SELECTION by Base Food to Start Selling YUWAERU's "Nekase Genmai® 4-Variety 12-Meal Set"
YUWAERU begins selling "Nekase Genmai" through Base Food's member-exclusive service.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 21:58
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1391h 28m after Published)
Yuwaeru Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director CEO: Yoshitaka Ogino) will begin selling YUWAERU's popular product "Nekase Genmai® 4-Variety 12-Meal Set" on "BASE FOOD SELECTION" (https://shop.basefood.co.jp/selected-items), a service offered by Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo / Representative Director: Shun Hashimoto), which develops the complete nutritional staple food "BASE FOOD" and sells recommended products selected for its subscription course members.
This initiative was realized through the collaboration of two companies that share the value of supporting health by changing staple foods.
As a co-creation between companies dedicated to the future of health and food, we will propose new staple food options.
A Shared Philosophy: Supporting Health Through Staple Foods
Under the philosophy of "making the world healthier through staple foods," YUWAERU has proposed brown rice, a traditional Japanese food, in a way that is delicious and sustainable within modern diets.
Its flagship product, "Nekase Genmai® Rice Pack," has overturned the image of brown rice with its chewy texture and is chosen by many as a daily staple food.
Meanwhile, Base Food Co., Ltd., under the mission of "innovating staple foods and making health commonplace," has developed the complete nutritional staple food "BASE FOOD" and proposes new food options with balanced nutrition.
This initiative was realized because both companies share a common philosophy of "supporting health through staple foods."
"Nekase Genmai® 4-Variety 12-Meal Set" to be Sold on "BASE FOOD SELECTION"
The "Nekase Genmai® 4-Variety 12-Meal Set," which will be available for purchase, is a set containing four popular YUWAERU flavors. It is easy to incorporate into daily meals, allowing you to effortlessly enjoy chewy brown rice by simply heating it in a microwave. Sales are scheduled to begin around 2:00 PM on March 26, 2026, on "BASE FOOD SELECTION," a service for BASE FOOD subscription course members.
