The Hit Product that Sold Out in 10 Minutes at Fishing Fest! 'Black Thunder Lure' Goes on Sale at Fishing Tackle Stores Nationwide from Thursday, April 9
Yuraku Confectionery and fishing tackle maker DUO have collaborated to launch the 'Black Thunder Lure'. Selling out in just 10 minutes during pre-sales, it hits fishing stores nationwide on April 9, accompanied by an X (Twitter) giveaway campaign.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 09:22 (261h 50m after Collected)
Yuraku Confectionery Co., Ltd. (Headquarters: Kodaira, Tokyo; President: Tatsunobu Kawai) and fishing tackle manufacturer DUO Co., Ltd. (Headquarters: Yaizu, Shizuoka; President: Masahiro Adachi) began selling the 'Black Thunder Lure', a unique collaboration product featuring the 'Black Thunder' motif, at fishing tackle stores nationwide from Thursday, April 9, 2026.
During its pre-sale at 'Fishing Fest 2026 in YOKOHAMA' held at Pacifico Yokohama this January, the 100 items prepared for each of the three days sold out in as fast as 10 minutes, becoming a huge topic of conversation.
This project started from the desire to have more people enjoy Black Thunder as 'action food for fishing' that provides quick energy replenishment during fishing, which requires concentration. To propose the easily portable Black Thunder, which can be eaten quickly with one hand, as a 'fishing companion', we incorporated it into a lure shape as a motif that fishing enthusiasts would instinctively want to pick up.
To commemorate this sales launch, we will hold a campaign on X where you can win a Black Thunder Lure.
Black Thunder Lure Official Website: https://backdoorproject.duo-inc.co.jp/blackthunder/
## Win a Black Thunder Lure and Black Thunder! SNS Campaign
To celebrate the launch of the Black Thunder Lure, we will hold a 3-day campaign on the official Black Thunder X account where 10 people every day (30 people in total) will instantly win 1 Black Thunder Lure and 1 box of Black Thunder (20 pieces) perfect as a fishing companion.
■ Campaign Period
- Day 1: 4/9 (Thu) 12:00 PM - 4/10 (Fri) 11:59 AM
- Day 2: 4/10 (Fri) 12:00 PM - 4/11 (Sat) 11:59 AM
- Day 3: 4/11 (Sat) 12:00 PM - 4/11 (Sat) 11:59 PM
■ Prizes: 1 Black Thunder Lure, 1 box of Black Thunder (20 pieces)
■ Number of Winners: Total 30 people (10 people x 3 times)
■ How to Apply:
1. Follow the official Black Thunder X account 'Black Thunder-san [Official] (@Black_Thunder_)'.
2. Attach the designated hashtag '#FishingCompanionBlackThunder' to the campaign post.
During its pre-sale at 'Fishing Fest 2026 in YOKOHAMA' held at Pacifico Yokohama this January, the 100 items prepared for each of the three days sold out in as fast as 10 minutes, becoming a huge topic of conversation.
This project started from the desire to have more people enjoy Black Thunder as 'action food for fishing' that provides quick energy replenishment during fishing, which requires concentration. To propose the easily portable Black Thunder, which can be eaten quickly with one hand, as a 'fishing companion', we incorporated it into a lure shape as a motif that fishing enthusiasts would instinctively want to pick up.
To commemorate this sales launch, we will hold a campaign on X where you can win a Black Thunder Lure.
Black Thunder Lure Official Website: https://backdoorproject.duo-inc.co.jp/blackthunder/
## Win a Black Thunder Lure and Black Thunder! SNS Campaign
To celebrate the launch of the Black Thunder Lure, we will hold a 3-day campaign on the official Black Thunder X account where 10 people every day (30 people in total) will instantly win 1 Black Thunder Lure and 1 box of Black Thunder (20 pieces) perfect as a fishing companion.
■ Campaign Period
- Day 1: 4/9 (Thu) 12:00 PM - 4/10 (Fri) 11:59 AM
- Day 2: 4/10 (Fri) 12:00 PM - 4/11 (Sat) 11:59 AM
- Day 3: 4/11 (Sat) 12:00 PM - 4/11 (Sat) 11:59 PM
■ Prizes: 1 Black Thunder Lure, 1 box of Black Thunder (20 pieces)
■ Number of Winners: Total 30 people (10 people x 3 times)
■ How to Apply:
1. Follow the official Black Thunder X account 'Black Thunder-san [Official] (@Black_Thunder_)'.
2. Attach the designated hashtag '#FishingCompanionBlackThunder' to the campaign post.