I want to be so busy I'd even borrow a cat's paw. I want to create a matcha stand in Togoshi-Ginza that has lines out the door.
Yunomi.Matcha is a dream project to open a matcha stand in Togoshi-Ginza, Tokyo, by May 2026. The shop aims to connect local tea farmers with the world by offering an accessible, story-driven tea experience that turns Japanese tea into a part of everyday life.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:42
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 10:01 (377h 13m after Collected)
We support April Dream, an initiative that designates April 1st as a day to share dreams. This press release is the dream of "Yunomi.Matcha."
In Togoshi-Ginza, Shinagawa Ward, Tokyo, a matcha stand called "Yunomi.Matcha" will be born, themed around "tasting, learning, and creating." As a company that connects tea farmers across Japan with the world, we are proposing a new experience for enjoying tea in daily life.
We are a company (formerly MATCHA LATTE MEDIA, Inc.) that exports tea sourced directly from farmers across Japan to the world via Yunomi.life. For 13 years, we have been delivering tea with a visible connection to the producers.
That is precisely why we wanted to create "a place where you can drink delicious tea in your daily life."
Our dream is to create "a matcha stand with lines so long, you'd want to borrow a cat's paw to help out."
It is not just about being a popular shop; it is a place where the thoughts and backgrounds of the farmers can be delivered in a single cup of tea.
Who made this tea, and where?
What kind of land did it grow in?
It is a cup you can drink casually while feeling those stories.
And in this dream, we have a little companion.
"Togoshi Ginjiro," a cat who might be somewhere in Togoshi-Ginza.
On busy days, he might just pop up and help us out at the shop... perhaps.
In reality, people will be carefully whisking each cup of tea by hand, but we want to make it a shop loved by the neighborhood, where such stories are born naturally.
From the downtown streets of Togoshi-Ginza to a hub connecting tea farmers with the world.
Yunomi.Matcha will re-propose Japanese tea not as something "special," but as a culture that exists within everyday life.
Aiming for a future where a single cup of tea connects someone far away to someone else.
This is our April Dream.
■ Store Overview
Store Name: Yunomi.Matcha
Location: Togoshi-Ginza area, Shinagawa Ward, Tokyo
Scheduled Opening: May 2026
Content: Matcha drink stand / Workshops (hands-on whisking experience, tea tasting)
■ Official Information
Official Instagram: https://www.instagram.com/yunomi.matcha.tokyo
Official Website: https://yunomi.life/ja/pages/yunomi-life-tea-cafe-and-studio
■ Pre-opening and Press Inquiries
Pre-opening (scheduled): May 2026. Preview and tasting available for media personnel. Please feel free to contact us if you would like to cover or feature us.
In Togoshi-Ginza, Shinagawa Ward, Tokyo, a matcha stand called "Yunomi.Matcha" will be born, themed around "tasting, learning, and creating." As a company that connects tea farmers across Japan with the world, we are proposing a new experience for enjoying tea in daily life.
We are a company (formerly MATCHA LATTE MEDIA, Inc.) that exports tea sourced directly from farmers across Japan to the world via Yunomi.life. For 13 years, we have been delivering tea with a visible connection to the producers.
That is precisely why we wanted to create "a place where you can drink delicious tea in your daily life."
Our dream is to create "a matcha stand with lines so long, you'd want to borrow a cat's paw to help out."
It is not just about being a popular shop; it is a place where the thoughts and backgrounds of the farmers can be delivered in a single cup of tea.
Who made this tea, and where?
What kind of land did it grow in?
It is a cup you can drink casually while feeling those stories.
And in this dream, we have a little companion.
"Togoshi Ginjiro," a cat who might be somewhere in Togoshi-Ginza.
On busy days, he might just pop up and help us out at the shop... perhaps.
In reality, people will be carefully whisking each cup of tea by hand, but we want to make it a shop loved by the neighborhood, where such stories are born naturally.
From the downtown streets of Togoshi-Ginza to a hub connecting tea farmers with the world.
Yunomi.Matcha will re-propose Japanese tea not as something "special," but as a culture that exists within everyday life.
Aiming for a future where a single cup of tea connects someone far away to someone else.
This is our April Dream.
■ Store Overview
Store Name: Yunomi.Matcha
Location: Togoshi-Ginza area, Shinagawa Ward, Tokyo
Scheduled Opening: May 2026
Content: Matcha drink stand / Workshops (hands-on whisking experience, tea tasting)
■ Official Information
Official Instagram: https://www.instagram.com/yunomi.matcha.tokyo
Official Website: https://yunomi.life/ja/pages/yunomi-life-tea-cafe-and-studio
■ Pre-opening and Press Inquiries
Pre-opening (scheduled): May 2026. Preview and tasting available for media personnel. Please feel free to contact us if you would like to cover or feature us.
FAQ
What is the name of the new matcha stand planned for Togoshi-Ginza in Shinagawa Ward, Tokyo?
The new matcha stand planned for Togoshi-Ginza in Shinagawa Ward, Tokyo, is called Yunomi.Matcha, themed around tasting, learning, and creating Japanese tea.
What company is behind the Yunomi.Matcha matcha stand initiative in Togoshi-Ginza?
The company behind Yunomi.Matcha is formerly known as MATCHA LATTE MEDIA, Inc., which has operated Yunomi.life for 13 years, exporting Japanese tea directly from farmers.
How long has the company operating Yunomi.Matcha been connecting Japanese tea farmers with global customers?
The company has been connecting tea farmers across Japan with the world for 13 years through its platform Yunomi.life, ensuring traceability and producer visibility.
What is the significance of the cat named Togoshi Ginjiro in relation to the Yunomi.Matcha stand?
Togoshi Ginjiro is a fictional cat companion symbolizing the lively spirit of Togoshi-Ginza, humorously imagined to help during busy times at the Yunomi.Matcha stand.
What experience does Yunomi.Matcha aim to offer customers in addition to serving matcha?
Yunomi.Matcha aims to offer customers a daily tea experience where they can learn about the farmers, origins, and stories behind each cup of tea they drink.